Own Anon's channel mix. Decide what we test, in what order, with what budget, across cold outreach, organic, paid, and partnerships — then design the experiments, instrument them, and double down on what works.
Sales is currently founder-led. We need a counterpart who owns the system feeding sales — the channel mix, the experiments, the measurement — so we can scale beyond what one person can run by hand. This is our highest-priority hire.
Own the channel-mix portfolio. Cold outreach (email, LinkedIn, Instagram, etc.), organic content, paid (Google Ads and beyond), partnerships (trade associations, integrators, communities). Decide allocation. Re-allocate weekly.
Run experiments end-to-end. Hypothesis → instrumentation → ship → read → next bet. Landing pages, positioning, offer/packaging, sequences, hooks, creatives. Document learnings so we compound.
Pull in resources (the Sales Lead, Content Lead, contractors, and our internal agents) that each experiment requires. You don't have to do everything yourself, but you own the outcome.
Set the metrics and the cadence. Define what \"working\" means for each channel, build the scorecard inside our dashboard, and run a weekly growth review with the team.
Work alongside our internal tools. We have agents and dashboards that handle the busywork of audits, strategies, and reporting. You should be able to use them, push their limits, and partner with the team to extend them when an experiment needs new instrumentation.
We picked these axes deliberately:
AI fluency — High. You think with AI as a default collaborator, not a novelty.
Data analytics — High. You read analytics tooling fluently and reason from numbers, not vibes.
Experimentation — High. You design clean tests, know what's underpowered, and don't conflate noise with signal.
First-principles thinking — High. The field is changing too fast to import an old playbook.
GTM résumé / playbooks — Low is fine. We'd rather a sharp first-principles thinker than a long résumé of legacy GTM patterns.
Coding experience — Light is plenty. You don't need to ship production code, but you should be comfortable enough to move on your own with AI rather than waiting in a queue.
A working channel-mix scorecard live in our dashboard, refreshed weekly.
At least three channels under active experimentation with documented learnings.
A measurable lift in qualified meetings booked / week.
A clear point of view on which 1–2 channels we should double down on next.
Demonstrable AI-native workflow (show us how you actually work, not just \"I use ChatGPT\").
Strong analytical chops, with examples of experiments you've designed and read.
Clear, structured writing. You'll be drafting sequences, briefs, and internal memos constantly.
Comfort with ambiguous problems and a small team.
Experience marketing professional services or specialty SMB (med spas, aviation, legal/visa/hospitality).
Familiarity with experimentation and analytics tooling (Looker Studio, PostHog, basic SQL, etc.).
Built a multi-channel growth system at a small company before.
San Francisco — in-person (not remote-friendly).
Reports to the founding team.
Own Anon's organic content engine as a sub-function of growth. Plan, produce, publish, and repurpose content across SEO and social, interview subject-matter experts and customers, and make sure sales has the proof assets they need. You may use external creators for volume — your job is the strategy, the editorial bar, and the through-line.
We want consistent, on-strategy content across our owned channels — and we want it owned in-house, not contracted out. In our experience, contracting out the strategy of content is what makes it generic. Contracting out the production of content is fine and expected. This role sits inside the growth function and will likely report into the Growth Lead.
Set the editorial and creative strategy across SEO content, social (LinkedIn, X, Instagram, etc.), paid ad creative, and sales enablement.
Generate content with AI as the default production engine. Written long-form and short-form, plus image and video ad creatives — using text, image, and video generation tools to produce variations at a volume manual production can't match.
Run the content pipeline end-to-end: topic/angle selection → keyword/intent → brief → generate → edit → publish → distribute → repurpose → measure.
Produce ad creative at scale. Spin up dozens of image and video variants per concept so the Growth Lead always has fresh creative to test across paid and social. Treat creative as an experiment input, not a one-off deliverable.
Interview internal SMEs and customers to extract real insight — generic, AI-flavored content is the failure mode we're hiring against. Your edge is feeding models the right raw material and taste, not prompting from nothing.
Build reusable content systems. Prompt libraries, brand/voice guidelines, and templates so quality holds as volume scales — and so our internal tools can lean on them.
Pull in contractors for the work AI can't do well yet, while keeping voice, brand, and quality consistent.
Track what moves pipeline. Rankings, impressions, clicks, engagement, creative-level performance, and leads influenced — surfaced in our internal dashboard, not just generic analytics tools.
AI-native content producer. You generate written, image, and video content with AI tools every day — and you have a real point of view on how to keep AI output from looking and sounding like AI output.
Hands-on with modern generation tooling: LLMs for copy, image models, and AI video tools for ad creative and short-form. You don't need to be an expert in all of them, but you should be fluent and fast-learning.
Strong writing and editing. Direct, clear, persuasive. No corporate gloss. You can tell good output from bad and fix it.
A creative eye for visuals — you can direct, select, and refine image and video creative even if you're not a trained designer.
2+ years owning content for a B2B services or agency business (or an equivalent body of work you can show).
Understands SEO fundamentals (intent, on-page, internal linking, topical authority, AI-overview formatting).
Comfortable with design and editing tools (Canva / Figma / CapCut or similar) to finish what AI starts.
A daily content publishing cadence.
A measurable lift in inbound (search + social).
A library of proof-driven sales assets sales actively uses.
A clear point of view from you on which content bets are working and which to kill.
Portfolio of published work we can read.
Strong opinions on what good B2B content looks like in 2026 (we'll ask).
Can self-direct — you'll get strategic input, not daily art direction.
On-camera comfort for short clips.
Past experience writing for founders, operators, or specialty SMB.
Familiarity with Google Search Console, analytics tools, and AI-visibility tracking tools.
Remote-friendly.
Likely reports to the Growth Lead once that role is filled.
Run the full sales motion end-to-end: source → reach out → qualify → pitch → close. You bring digital-marketing / SEO subject-matter expertise and the grit to send 50 cold messages a day. The last 10% of every sale is SME judgment — that's why this isn't a generic SDR seat.
Sales today is founder-led, end to end. We need a counterpart who can run the same motion, because at our stage the front end and the close are part of the same conversation. We want someone with real digital-marketing or SEO chops so prospects feel they're talking to a peer, not a script.
Top of funnel. Build target lists by ICP (specialty SMB services in the $1–10M range). Run outbound across email, LinkedIn, Instagram, cold calling. Test angles weekly.
Qualify ruthlessly. Fit + timing + problem intensity. We'd rather skip a marginal call than waste the slot.
Own the sales materials. Pre-call decks, case-study one-pagers, follow-up artifacts. We have internal agents that produce a lot of this for you — your job is to use them, give them better inputs, and review the output before it goes out.
Run pitches and close. Bring SEO and digital-marketing depth to the conversation. Prospects need to feel you actually understand their problem.
Feed market signal back. Objections that recur, language that lands, ICP refinements, pricing pushback. Weekly digest into the team.
Keep the CRM honest. Stages, notes, next steps. No dropped balls.
Scrappy, young-ish in their career, hungry. Bias toward action.
Has done agency or SEO/digital-marketing work — enough to talk credibly about audits, sitemaps, backlinks, AI-Overview optimization, content strategy.
Comfortable with outbound volume and rejection.
AI-native (drafts sequences and personalization with Claude, doesn't grind them out manually).
Cares about systems, not just hitting today's number.
Owns a meaningful share of new outbound volume by end of month 1.
Books and runs discovery calls independently.
First closes attributable to your pipeline by month 3.
A working library of pitch materials and objection responses, kept current.
1–4 years in sales or sales-adjacent roles, with at least some agency / digital marketing / SEO exposure.
Strong written communication (the bar is high — we'll judge it from your outreach to us).
Organized follow-up habits. You don't drop balls.
Comfortable closing, or comfortable becoming comfortable closing fast.
Direct SEO sales experience.
Familiarity with Apollo, Clay, Instantly, Lemlist, and similar.
Comfort on camera for short video DMs / Loom follow-ups.
Base + commission tied to closed-won, with a bonus on qualified meetings booked. We'll share specifics in the first call. We want this to be a real career bet, not a churn-and-burn SDR seat.
Remote-friendly
Works closely with the founding team and the Growth Lead.