Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can't cram it all in here, but you'll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.
Our largest customers no longer decide on the demo. They decide on what happens after: whether their HR systems connect, whether provisioning works, whether coaching shows up inside the tools their people already have open, whether our AI behaves the way their risk team needs it to. Forward Deployment is the function that owns that work.
This role takes the accounts nobody has solved. One is an eight-figure decision waiting on a commercial model that doesn't exist yet. On another, the champion left, the last co-creation attempt damaged trust, and we have never been able to see their usage data. On a third, an executive told us the platform is strategic and 2% of the seats have been assigned.
On those accounts there is no charter to execute. You write it. That means deciding what technical success even means here, what we'll commit to, what we'll refuse, and whether a squad belongs on this account at all. Some of these problems are commercial or political rather than technical, and part of the job is recognizing that early, saying so plainly, and not spending engineers on it.
You'll do this with a squad of engineers beside you, inside the customer's environment, on a handful of accounts whose outcomes our executive team tracks by name.
Define what technical success means on the hardest accounts in the book. You walk in without a baseline, sometimes without instrumentation and sometimes without trust, and you leave with a written charter, named gates, and a customer who believes the next thing we say.
Decide whether we deploy at all. When an account's blocker is a pricing model, an absent executive sponsor, or an organizational fight the customer hasn't had yet, name it, take it to the people who can move it, and keep the squad out of it. Forward Deployment earns credibility by refusing the wrong work as much as by shipping the right work.
Commit in writing, in both directions. You say what the squad will build and by when, and you say what has to be true on their side for it to matter. You are equally clear about what we will not build.
Carry the relationship at the altitude where the decision actually sits. You'll work a CIO, a CHRO, a procurement lead, and a security architect in the same week, and you'll be the person our own executives put in front of a customer when the account is in trouble.
Clear the technical gates on the account's next commercial decision. The account executive owns the number. You own the gates sitting on its critical path, and you're measured on gates cleared and on influence the deal team confirms in writing. You carry no quota, and nothing about this role changes that.
Lead a squad of two to three forward deployed engineers, and set the standard the rest of the function calibrates to. You won't manage people. The way you write a charter, run a discovery cadence, and close out an engagement becomes how the other squads do it.
Close every engagement in writing. It graduates into the platform with core engineering's acceptance, it converts to paid or drawdown-funded work, or you kill it. You take those decisions to a monthly graduation board and make the case for the ones worth paving into the platform.
Build the prototypes yourself. Use Claude, Cursor, Replit, and Figma Make to put something real in front of a customer before engineering spends a sprint on it. Adjust prompts, change a flow, and run your own data analysis without filing a ticket.
Own the evidence and the argument it supports. Activation and utilization deltas per account, influence claims the deal team confirms, and the pattern across accounts that tells the product organization what the platform should own and what it should stop building.
7+ years in product management, solutions architecture, or a forward deployed role, including several years owning the technical relationship on enterprise accounts where the contract value ran into seven or eight figures.
A record of turning around an account that was going badly: trust damaged, a previous attempt failed, or a competitor already in the building.
Enterprise deployment experience and the scars that come with it. You've shipped against someone else's HRIS, argued your way through a security questionnaire, waited on procurement, and watched a rollout stall because 40% of the licenses were never assigned.
Enough technical depth to be useful. You don't need to write production code, but you should read an API doc without help, reason about a data pipeline, configure an LLM's context and guardrails yourself, and tell an engineer when an approach won't survive the customer's security review.
Credibility with executives on both sides of the table. You've briefed a customer's leadership team and your own, and you've delivered bad news to both without losing the room.
Experience in B2B2C, where you sell to an enterprise buyer and build for the people that buyer serves. The two want different things and you've had to hold both.
Domain expertise in organizational transformation, human transformation, or talent intelligence is a plus.
Relentless agency. When something isn't working, you own it and fix it instead of naming the team that should have. Humility about what you don't know, and relentlessness about figuring it out anyway.
The discipline to say no. A happy customer asking for one more thing is the hardest no in this job, and so is telling your own leadership that an account they care about isn't a Forward Deployment problem. You can do both without damaging the relationship.
Judgment about what generalizes. You can tell the difference between a custom build worth paving into the platform and one customer's snowflake, and you'll argue for the distinction in front of core engineering.
Executive communication. You can walk into a quarterly business review and tell the story of what you shipped, what it moved, and what you got wrong, to an audience that includes both a CIO and a talent leader.
AI-native fluency. Prototyping with agents is your default operating method, not a novelty you bring out for demos.
Comfort deciding on incomplete information. You listen, synthesize, decide, and move. When you're wrong you correct fast and say so. You don't stall waiting for consensus.
Forward deployed engineers or forward deployed PMs from companies that run this model, who have owned an account's technical relationship end to end.
Solutions architects and sales engineers who got tired of handing off at the contract and wanted to own the build.
Consultants and implementation leads from enterprise software or professional services, where you were personally accountable for what got deployed.
Founders and early employees at high-growth startups who have lived the zero-to-one journey and are comfortable without a playbook.
PMs from enterprise SaaS whose superpower is customer intimacy rather than roadmap process.
You get the accounts where the outcome is genuinely uncertain, and the authority to decide how we approach them.
Your work sits on the critical path of decisions worth millions of dollars, and you'll know within a quarter whether it moved them.
You'll work in the customer's environment, on their problems, with their names in your calendar. Nobody stands between you and the buyer. If that's not appealing, this isn't the right role.
The custom work has somewhere to go. A monthly graduation board with core engineering decides what becomes a platform capability, so the thing you built for one customer can end up shipping to all of them.
Forward Deployment is a young function with an executive mandate and unwritten rules. The person in this seat writes a meaningful share of them.
AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation.
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is as follows:
New York City and San Francisco: $200,000 - $250,000
Austin and Arlington: $180,000 - $225,000
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
","descriptionPlain":"Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.\n\nWe do. We can't cram it all in here, but you'll start noticing it from the first interview.\n\nEven our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.\n\nThis makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.\n\n\nJoin us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.\nIf that sounds exciting—and the job description below feels like a fit—we really should start talking.\n\n\nWe are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.\n\n\n\nTHE OPPORTUNITY\n\nOur largest customers no longer decide on the demo. They decide on what happens after: whether their HR systems connect, whether provisioning works, whether coaching shows up inside the tools their people already have open, whether our AI behaves the way their risk team needs it to. Forward Deployment is the function that owns that work.\n\n \n\nThis role takes the accounts nobody has solved. One is an eight-figure decision waiting on a commercial model that doesn't exist yet. On another, the champion left, the last co-creation attempt damaged trust, and we have never been able to see their usage data. On a third, an executive told us the platform is strategic and 2% of the seats have been assigned.\n\n \n\nOn those accounts there is no charter to execute. You write it. That means deciding what technical success even means here, what we'll commit to, what we'll refuse, and whether a squad belongs on this account at all. Some of these problems are commercial or political rather than technical, and part of the job is recognizing that early, saying so plainly, and not spending engineers on it.\n\n \n\nYou'll do this with a squad of engineers beside you, inside the customer's environment, on a handful of accounts whose outcomes our executive team tracks by name.\n\n \n\n\nWHAT YOU OWN\n\n - Define what technical success means on the hardest accounts in the book. You walk in without a baseline, sometimes without instrumentation and sometimes without trust, and you leave with a written charter, named gates, and a customer who believes the next thing we say.\n\n - Decide whether we deploy at all. When an account's blocker is a pricing model, an absent executive sponsor, or an organizational fight the customer hasn't had yet, name it, take it to the people who can move it, and keep the squad out of it. Forward Deployment earns credibility by refusing the wrong work as much as by shipping the right work.\n\n - Commit in writing, in both directions. You say what the squad will build and by when, and you say what has to be true on their side for it to matter. You are equally clear about what we will not build.\n\n - Carry the relationship at the altitude where the decision actually sits. You'll work a CIO, a CHRO, a procurement lead, and a security architect in the same week, and you'll be the person our own executives put in front of a customer when the account is in trouble.\n\n - Clear the technical gates on the account's next commercial decision. The account executive owns the number. You own the gates sitting on its critical path, and you're measured on gates cleared and on influence the deal team confirms in writing. You carry no quota, and nothing about this role changes that.\n\n - Lead a squad of two to three forward deployed engineers, and set the standard the rest of the function calibrates to. You won't manage people. The way you write a charter, run a discovery cadence, and close out an engagement becomes how the other squads do it.\n\n - Close every engagement in writing. It graduates into the platform with core engineering's acceptance, it converts to paid or drawdown-funded work, or you kill it. You take those decisions to a monthly graduation board and make the case for the ones worth paving into the platform.\n\n - Build the prototypes yourself. Use Claude, Cursor, Replit, and Figma Make to put something real in front of a customer before engineering spends a sprint on it. Adjust prompts, change a flow, and run your own data analysis without filing a ticket.\n\n - Own the evidence and the argument it supports. Activation and utilization deltas per account, influence claims the deal team confirms, and the pattern across accounts that tells the product organization what the platform should own and what it should stop building.\n\n\nWHAT YOU'LL BRING\n\n - 7+ years in product management, solutions architecture, or a forward deployed role, including several years owning the technical relationship on enterprise accounts where the contract value ran into seven or eight figures.\n\n - A record of turning around an account that was going badly: trust damaged, a previous attempt failed, or a competitor already in the building.\n\n - Enterprise deployment experience and the scars that come with it. You've shipped against someone else's HRIS, argued your way through a security questionnaire, waited on procurement, and watched a rollout stall because 40% of the licenses were never assigned.\n\n - Enough technical depth to be useful. You don't need to write production code, but you should read an API doc without help, reason about a data pipeline, configure an LLM's context and guardrails yourself, and tell an engineer when an approach won't survive the customer's security review.\n\n - Credibility with executives on both sides of the table. You've briefed a customer's leadership team and your own, and you've delivered bad news to both without losing the room.\n\n - Experience in B2B2C, where you sell to an enterprise buyer and build for the people that buyer serves. The two want different things and you've had to hold both.\n\n - Domain expertise in organizational transformation, human transformation, or talent intelligence is a plus.\n\n\nSKILLS & COMPETENCIES\n\n - Relentless agency. When something isn't working, you own it and fix it instead of naming the team that should have. Humility about what you don't know, and relentlessness about figuring it out anyway.\n\n - The discipline to say no. A happy customer asking for one more thing is the hardest no in this job, and so is telling your own leadership that an account they care about isn't a Forward Deployment problem. You can do both without damaging the relationship.\n\n - Judgment about what generalizes. You can tell the difference between a custom build worth paving into the platform and one customer's snowflake, and you'll argue for the distinction in front of core engineering.\n\n - Executive communication. You can walk into a quarterly business review and tell the story of what you shipped, what it moved, and what you got wrong, to an audience that includes both a CIO and a talent leader.\n\n - AI-native fluency. Prototyping with agents is your default operating method, not a novelty you bring out for demos.\n\n - Comfort deciding on incomplete information. You listen, synthesize, decide, and move. When you're wrong you correct fast and say so. You don't stall waiting for consensus.\n\n\nPREFERRED BACKGROUNDS\n\n - Forward deployed engineers or forward deployed PMs from companies that run this model, who have owned an account's technical relationship end to end.\n\n - Solutions architects and sales engineers who got tired of handing off at the contract and wanted to own the build.\n\n - Consultants and implementation leads from enterprise software or professional services, where you were personally accountable for what got deployed.\n\n - Founders and early employees at high-growth startups who have lived the zero-to-one journey and are comfortable without a playbook.\n\n - PMs from enterprise SaaS whose superpower is customer intimacy rather than roadmap process.\n\n\nWHY THIS ROLE\n\n - You get the accounts where the outcome is genuinely uncertain, and the authority to decide how we approach them.\n\n - Your work sits on the critical path of decisions worth millions of dollars, and you'll know within a quarter whether it moved them.\n\n - You'll work in the customer's environment, on their problems, with their names in your calendar. Nobody stands between you and the buyer. If that's not appealing, this isn't the right role.\n\n - The custom work has somewhere to go. A monthly graduation board with core engineering decides what becomes a platform capability, so the thing you built for one customer can end up shipping to all of them.\n\n - Forward Deployment is a young function with an executive mandate and unwritten rules. The person in this seat writes a meaningful share of them.\n\nAI at BetterUp\n\nOur team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. \n\n \n\nBenefits: \n\nAt BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. \n\n - Access to BetterUp coaching; one for you and one for a friend or family member \n\n - A competitive compensation plan with opportunity for advancement\n\n - Medical, dental, and vision insurance\n\n - Flexible paid time off\n\n - Per year: \n \n - All federal/statutory holidays observed\n \n - 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)\n \n - 5 Volunteer Days to give back\n \n - Company wide Summer & Winter breaks\n\n - Year-round charitable contribution of your choice on behalf of BetterUp\n\n - 401(k) self contribution\n\n \n\nWe are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.\n\nBetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.\n\nAt BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.\n\n \n\nThe base salary range for this role is as follows: \n\nNew York City and San Francisco: $200,000 - $250,000\n\nAustin and Arlington: $180,000 - $225,000\n\n \n\nProtecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice https://www.betterup.com/applicant-privacy-notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co"},{"id":"5d56e8ee-9d91-44a9-b09e-2594e0f0e778","title":"Principal Product Manager, Forward Deployment","department":"Product ","team":"Product ","employmentType":"FullTime","location":"Austin, TX","secondaryLocations":[{"location":"San Francisco, CA","address":{"postalAddress":{"addressRegion":"California","addressCountry":"United States","addressLocality":"San Francisco"}}},{"location":"New York, NY","address":{"postalAddress":{"addressRegion":"New York","addressCountry":"United States","addressLocality":"New York City"}}},{"location":"Arlington, VA","address":{"postalAddress":{}}}],"publishedAt":"2026-08-28T18:03:39.522+00:00","isListed":true,"isRemote":true,"workplaceType":"Hybrid","address":{"postalAddress":{"addressRegion":"Texas","addressCountry":"United States","addressLocality":"Austin"}},"jobUrl":"https://jobs.ashbyhq.com/betterup/5d56e8ee-9d91-44a9-b09e-2594e0f0e778","applyUrl":"https://jobs.ashbyhq.com/betterup/5d56e8ee-9d91-44a9-b09e-2594e0f0e778/application","descriptionHtml":"Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can't cram it all in here, but you'll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.
Our largest customers no longer decide on the demo. They decide on what happens after: whether their HR systems connect, whether provisioning works, whether coaching shows up inside the tools their people already have open, whether our AI behaves the way their risk team needs it to. Forward Deployment is the function that owns that work.
This role takes the accounts nobody has solved. One is an eight-figure decision waiting on a commercial model that doesn't exist yet. On another, the champion left, the last co-creation attempt damaged trust, and we have never been able to see their usage data. On a third, an executive told us the platform is strategic and 2% of the seats have been assigned.
On those accounts there is no charter to execute. You write it. That means deciding what technical success even means here, what we'll commit to, what we'll refuse, and whether a squad belongs on this account at all. Some of these problems are commercial or political rather than technical, and part of the job is recognizing that early, saying so plainly, and not spending engineers on it.
You'll do this with a squad of engineers beside you, inside the customer's environment, on a handful of accounts whose outcomes our executive team tracks by name.
Define what technical success means on the hardest accounts in the book. You walk in without a baseline, sometimes without instrumentation and sometimes without trust, and you leave with a written charter, named gates, and a customer who believes the next thing we say.
Decide whether we deploy at all. When an account's blocker is a pricing model, an absent executive sponsor, or an organizational fight the customer hasn't had yet, name it, take it to the people who can move it, and keep the squad out of it. Forward Deployment earns credibility by refusing the wrong work as much as by shipping the right work.
Commit in writing, in both directions. You say what the squad will build and by when, and you say what has to be true on their side for it to matter. You are equally clear about what we will not build.
Carry the relationship at the altitude where the decision actually sits. You'll work a CIO, a CHRO, a procurement lead, and a security architect in the same week, and you'll be the person our own executives put in front of a customer when the account is in trouble.
Clear the technical gates on the account's next commercial decision. The account executive owns the number. You own the gates sitting on its critical path, and you're measured on gates cleared and on influence the deal team confirms in writing. You carry no quota, and nothing about this role changes that.
Lead a squad of two to three forward deployed engineers, and set the standard the rest of the function calibrates to. You won't manage people. The way you write a charter, run a discovery cadence, and close out an engagement becomes how the other squads do it.
Close every engagement in writing. It graduates into the platform with core engineering's acceptance, it converts to paid or drawdown-funded work, or you kill it. You take those decisions to a monthly graduation board and make the case for the ones worth paving into the platform.
Build the prototypes yourself. Use Claude, Cursor, Replit, and Figma Make to put something real in front of a customer before engineering spends a sprint on it. Adjust prompts, change a flow, and run your own data analysis without filing a ticket.
Own the evidence and the argument it supports. Activation and utilization deltas per account, influence claims the deal team confirms, and the pattern across accounts that tells the product organization what the platform should own and what it should stop building.
9+ years in product management, solutions architecture, or a forward deployed role, including several years owning the technical relationship on enterprise accounts where the contract value ran into seven or eight figures.
A record of turning around an account that was going badly: trust damaged, a previous attempt failed, or a competitor already in the building.
Enterprise deployment experience and the scars that come with it. You've shipped against someone else's HRIS, argued your way through a security questionnaire, waited on procurement, and watched a rollout stall because 40% of the licenses were never assigned.
Enough technical depth to be useful. You don't need to write production code, but you should read an API doc without help, reason about a data pipeline, configure an LLM's context and guardrails yourself, and tell an engineer when an approach won't survive the customer's security review.
Credibility with executives on both sides of the table. You've briefed a customer's leadership team and your own, and you've delivered bad news to both without losing the room.
Experience in B2B2C, where you sell to an enterprise buyer and build for the people that buyer serves. The two want different things and you've had to hold both.
Domain expertise in organizational transformation, human transformation, or talent intelligence is a plus.
Relentless agency. When something isn't working, you own it and fix it instead of naming the team that should have. Humility about what you don't know, and relentlessness about figuring it out anyway.
The discipline to say no. A happy customer asking for one more thing is the hardest no in this job, and so is telling your own leadership that an account they care about isn't a Forward Deployment problem. You can do both without damaging the relationship.
Judgment about what generalizes. You can tell the difference between a custom build worth paving into the platform and one customer's snowflake, and you'll argue for the distinction in front of core engineering.
Executive communication. You can walk into a quarterly business review and tell the story of what you shipped, what it moved, and what you got wrong, to an audience that includes both a CIO and a talent leader.
AI-native fluency. Prototyping with agents is your default operating method, not a novelty you bring out for demos.
Comfort deciding on incomplete information. You listen, synthesize, decide, and move. When you're wrong you correct fast and say so. You don't stall waiting for consensus.
Forward deployed engineers or forward deployed PMs from companies that run this model, who have owned an account's technical relationship end to end.
Solutions architects and sales engineers who got tired of handing off at the contract and wanted to own the build.
Consultants and implementation leads from enterprise software or professional services, where you were personally accountable for what got deployed.
Founders and early employees at high-growth startups who have lived the zero-to-one journey and are comfortable without a playbook.
PMs from enterprise SaaS whose superpower is customer intimacy rather than roadmap process.
You get the accounts where the outcome is genuinely uncertain, and the authority to decide how we approach them.
Your work sits on the critical path of decisions worth millions of dollars, and you'll know within a quarter whether it moved them.
You'll work in the customer's environment, on their problems, with their names in your calendar. Nobody stands between you and the buyer. If that's not appealing, this isn't the right role.
The custom work has somewhere to go. A monthly graduation board with core engineering decides what becomes a platform capability, so the thing you built for one customer can end up shipping to all of them.
Forward Deployment is a young function with an executive mandate and unwritten rules. The person in this seat writes a meaningful share of them.
AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation.
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is as follows:
New York City and San Francisco: $235,000 - $295,000
Austin and Arlington: $210,000 - $265,000
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
","descriptionPlain":"Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.\n\nWe do. We can't cram it all in here, but you'll start noticing it from the first interview.\n\nEven our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.\n\nThis makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.\n\n\nJoin us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.\nIf that sounds exciting—and the job description below feels like a fit—we really should start talking.\n\n\nWe are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. If this is a role based in Europe, our Europe hub locations are London, UK and Amsterdam, NL. Please ensure you can realistically commit to this structure before applying.\n\n\n\nTHE OPPORTUNITY\n\nOur largest customers no longer decide on the demo. They decide on what happens after: whether their HR systems connect, whether provisioning works, whether coaching shows up inside the tools their people already have open, whether our AI behaves the way their risk team needs it to. Forward Deployment is the function that owns that work.\n\n\n\nThis role takes the accounts nobody has solved. One is an eight-figure decision waiting on a commercial model that doesn't exist yet. On another, the champion left, the last co-creation attempt damaged trust, and we have never been able to see their usage data. On a third, an executive told us the platform is strategic and 2% of the seats have been assigned.\n\n\n\nOn those accounts there is no charter to execute. You write it. That means deciding what technical success even means here, what we'll commit to, what we'll refuse, and whether a squad belongs on this account at all. Some of these problems are commercial or political rather than technical, and part of the job is recognizing that early, saying so plainly, and not spending engineers on it.\n\n\n\nYou'll do this with a squad of engineers beside you, inside the customer's environment, on a handful of accounts whose outcomes our executive team tracks by name.\n\n\n\n\nWHAT YOU OWN\n\n - Define what technical success means on the hardest accounts in the book. You walk in without a baseline, sometimes without instrumentation and sometimes without trust, and you leave with a written charter, named gates, and a customer who believes the next thing we say.\n\n - Decide whether we deploy at all. When an account's blocker is a pricing model, an absent executive sponsor, or an organizational fight the customer hasn't had yet, name it, take it to the people who can move it, and keep the squad out of it. Forward Deployment earns credibility by refusing the wrong work as much as by shipping the right work.\n\n - Commit in writing, in both directions. You say what the squad will build and by when, and you say what has to be true on their side for it to matter. You are equally clear about what we will not build.\n\n - Carry the relationship at the altitude where the decision actually sits. You'll work a CIO, a CHRO, a procurement lead, and a security architect in the same week, and you'll be the person our own executives put in front of a customer when the account is in trouble.\n\n - Clear the technical gates on the account's next commercial decision. The account executive owns the number. You own the gates sitting on its critical path, and you're measured on gates cleared and on influence the deal team confirms in writing. You carry no quota, and nothing about this role changes that.\n\n - Lead a squad of two to three forward deployed engineers, and set the standard the rest of the function calibrates to. You won't manage people. The way you write a charter, run a discovery cadence, and close out an engagement becomes how the other squads do it.\n\n - Close every engagement in writing. It graduates into the platform with core engineering's acceptance, it converts to paid or drawdown-funded work, or you kill it. You take those decisions to a monthly graduation board and make the case for the ones worth paving into the platform.\n\n - Build the prototypes yourself. Use Claude, Cursor, Replit, and Figma Make to put something real in front of a customer before engineering spends a sprint on it. Adjust prompts, change a flow, and run your own data analysis without filing a ticket.\n\n - Own the evidence and the argument it supports. Activation and utilization deltas per account, influence claims the deal team confirms, and the pattern across accounts that tells the product organization what the platform should own and what it should stop building.\n\n\nWHAT YOU'LL BRING\n\n - 9+ years in product management, solutions architecture, or a forward deployed role, including several years owning the technical relationship on enterprise accounts where the contract value ran into seven or eight figures.\n\n - A record of turning around an account that was going badly: trust damaged, a previous attempt failed, or a competitor already in the building.\n\n - Enterprise deployment experience and the scars that come with it. You've shipped against someone else's HRIS, argued your way through a security questionnaire, waited on procurement, and watched a rollout stall because 40% of the licenses were never assigned.\n\n - Enough technical depth to be useful. You don't need to write production code, but you should read an API doc without help, reason about a data pipeline, configure an LLM's context and guardrails yourself, and tell an engineer when an approach won't survive the customer's security review.\n\n - Credibility with executives on both sides of the table. You've briefed a customer's leadership team and your own, and you've delivered bad news to both without losing the room.\n\n - Experience in B2B2C, where you sell to an enterprise buyer and build for the people that buyer serves. The two want different things and you've had to hold both.\n\n - Domain expertise in organizational transformation, human transformation, or talent intelligence is a plus.\n\n\nSKILLS & COMPETENCIES\n\n - Relentless agency. When something isn't working, you own it and fix it instead of naming the team that should have. Humility about what you don't know, and relentlessness about figuring it out anyway.\n\n - The discipline to say no. A happy customer asking for one more thing is the hardest no in this job, and so is telling your own leadership that an account they care about isn't a Forward Deployment problem. You can do both without damaging the relationship.\n\n - Judgment about what generalizes. You can tell the difference between a custom build worth paving into the platform and one customer's snowflake, and you'll argue for the distinction in front of core engineering.\n\n - Executive communication. You can walk into a quarterly business review and tell the story of what you shipped, what it moved, and what you got wrong, to an audience that includes both a CIO and a talent leader.\n\n - AI-native fluency. Prototyping with agents is your default operating method, not a novelty you bring out for demos.\n\n - Comfort deciding on incomplete information. You listen, synthesize, decide, and move. When you're wrong you correct fast and say so. You don't stall waiting for consensus.\n\n\nPREFERRED BACKGROUNDS\n\n - Forward deployed engineers or forward deployed PMs from companies that run this model, who have owned an account's technical relationship end to end.\n\n - Solutions architects and sales engineers who got tired of handing off at the contract and wanted to own the build.\n\n - Consultants and implementation leads from enterprise software or professional services, where you were personally accountable for what got deployed.\n\n - Founders and early employees at high-growth startups who have lived the zero-to-one journey and are comfortable without a playbook.\n\n - PMs from enterprise SaaS whose superpower is customer intimacy rather than roadmap process.\n\n\nWHY THIS ROLE\n\n - You get the accounts where the outcome is genuinely uncertain, and the authority to decide how we approach them.\n\n - Your work sits on the critical path of decisions worth millions of dollars, and you'll know within a quarter whether it moved them.\n\n - You'll work in the customer's environment, on their problems, with their names in your calendar. Nobody stands between you and the buyer. If that's not appealing, this isn't the right role.\n\n - The custom work has somewhere to go. A monthly graduation board with core engineering decides what becomes a platform capability, so the thing you built for one customer can end up shipping to all of them.\n\n - Forward Deployment is a young function with an executive mandate and unwritten rules. The person in this seat writes a meaningful share of them.\n\nAI at BetterUp\n\nOur team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. \n\n \n\nBenefits: \n\nAt BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. \n\n - Access to BetterUp coaching; one for you and one for a friend or family member \n\n - A competitive compensation plan with opportunity for advancement\n\n - Medical, dental, and vision insurance\n\n - Flexible paid time off\n\n - Per year: \n \n - All federal/statutory holidays observed\n \n - 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)\n \n - 5 Volunteer Days to give back\n \n - Company wide Summer & Winter breaks\n\n - Year-round charitable contribution of your choice on behalf of BetterUp\n\n - 401(k) self contribution\n\n \n\nWe are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.\n\nBetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.\n\nAt BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.\n\n \n\nThe base salary range for this role is as follows: \n\nNew York City and San Francisco: $235,000 - $295,000\n\nAustin and Arlington: $210,000 - $265,000\n\n \n\nProtecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice https://www.betterup.com/applicant-privacy-notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co"},{"id":"e8fe0dec-fe72-4406-b9e4-046191f4fe68","title":"Senior Channel Partnerships Manager, GTM","department":"Alliances","team":"Alliances","employmentType":"FullTime","location":"United States (Hybrid)","secondaryLocations":[{"location":"San Francisco, CA","address":{"postalAddress":{"addressRegion":"California","addressCountry":"United States","addressLocality":"San Francisco"}}},{"location":"Austin, TX","address":{"postalAddress":{"addressRegion":"Texas","addressCountry":"United States","addressLocality":"Austin"}}},{"location":"New York, NY","address":{"postalAddress":{"addressRegion":"New York","addressCountry":"United States","addressLocality":"New York City"}}},{"location":"Arlington, VA","address":{"postalAddress":{}}}],"publishedAt":"2026-09-30T20:55:41.669+00:00","isListed":true,"isRemote":true,"workplaceType":"Hybrid","address":null,"jobUrl":"https://jobs.ashbyhq.com/betterup/e8fe0dec-fe72-4406-b9e4-046191f4fe68","applyUrl":"https://jobs.ashbyhq.com/betterup/e8fe0dec-fe72-4406-b9e4-046191f4fe68/application","descriptionHtml":"Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can't cram it all in here, but you'll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
The Opportunity
BetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google. This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships.
What you'll do:
- Partner strategy: Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch.
- Program build: Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist.
- Executive relationships: Build executive relationships with partner leadership focused on long-term business value.
- Business planning: Define joint business plans with measurable goals for pipeline, revenue, and market expansion.
- Go-to-market: Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier.
- Sales alignment: Work with Sales to embed partners into account planning and strategic pursuits.
- Marketing alignment: Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets.
- Enablement: Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently.
- Operating cadence: Run recurring partner operating cadences, including executive business reviews and quarterly planning.
- Feedback loop: Surface partner feedback and ecosystem trends to leadership on a regular basis.
- Cross-functional work: Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions.
- Measurement: Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further.
If you have some or all of the following, please apply:
- 6+ years of experience managing technology partnerships or channel go-to-market motions.
- Experience building and managing relationships with senior and C-level executives at partner companies.
- Experience launching partner go-to-market programs, including co-sell motions and joint account planning.
- Experience working cross-functionally across sales, marketing, product, and operations.
- Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage.
- Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency).
Preferred Qualifications:
- Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP).
- Experience in the HR technology or workforce transformation space.
- Experience building partner enablement programs from the ground up.
Reporting & Team Structure:
- Reports to: SVP, Channel Partnerships
- Direct reports: None
Hybrid Work Policy & Hub Locations
BetterUp is a hybrid company that values in-person collaboration. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA.
Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying. This hybrid role will require travel up to 25% of the time for client engagements.
If you are not located near a hub: You will work as a fully remote employee. This remote role will require travel up to 50% of the time for client engagements and internal BetterUp purposes.
This role is open to candidates across the US. Please review the above carefully and ensure the applicable model works for your situation before applying.
The base salary range for this role is as follows:
$160,000 – $200,00 USD: New York City and San Francisco
$144,000 – $180,000 USD: All other US locations
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental, and vision insurance
- Flexible paid time off
- Per year:
- All federal/statutory holidays observed
- 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Learning and Development stipend
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
#LI-Hybrid
","descriptionPlain":"Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.\n\n\n\nWe do. We can't cram it all in here, but you'll start noticing it from the first interview.\n\n\n\nEven our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.\n\n\n\nThis makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.\n\n\n\nJoin us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.\n\n\n\nIf that sounds exciting—and the job description below feels like a fit—we really should start talking.\n\n\n\n\nThe Opportunity\n\nBetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google. This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline. This is a backfill role reporting to the SVP, Channel Partnerships.\n\n\n\nWhat you'll do:\n\n- Partner strategy: Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch.\n\n- Program build: Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist.\n\n- Executive relationships: Build executive relationships with partner leadership focused on long-term business value.\n\n- Business planning: Define joint business plans with measurable goals for pipeline, revenue, and market expansion.\n\n- Go-to-market: Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier.\n\n- Sales alignment: Work with Sales to embed partners into account planning and strategic pursuits.\n\n- Marketing alignment: Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets.\n\n- Enablement: Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently.\n\n- Operating cadence: Run recurring partner operating cadences, including executive business reviews and quarterly planning.\n\n- Feedback loop: Surface partner feedback and ecosystem trends to leadership on a regular basis.\n\n- Cross-functional work: Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions.\n\n- Measurement: Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further.\n\n\n\nIf you have some or all of the following, please apply:\n\n- 6+ years of experience managing technology partnerships or channel go-to-market motions.\n\n- Experience building and managing relationships with senior and C-level executives at partner companies.\n\n- Experience launching partner go-to-market programs, including co-sell motions and joint account planning.\n\n- Experience working cross-functionally across sales, marketing, product, and operations.\n\n- Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage.\n\n- Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency).\n\n\n\nPreferred Qualifications:\n\n- Experience partnering with major technology platforms (e.g., Google, Microsoft, Workday, SAP).\n\n- Experience in the HR technology or workforce transformation space.\n\n- Experience building partner enablement programs from the ground up.\n\n\n\nReporting & Team Structure:\n\n- Reports to: SVP, Channel Partnerships\n\n- Direct reports: None\n\n\n\nHybrid Work Policy & Hub Locations\nBetterUp is a hybrid company that values in-person collaboration. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Arlington, VA.\n\n - Hybrid Expectation: You will be expected to work from your local office at least 2 days per week (or 8 days per month) and should be able to realistically commit to this structure before applying. This hybrid role will require travel up to 25% of the time for client engagements.\n\n - If you are not located near a hub: You will work as a fully remote employee. This remote role will require travel up to 50% of the time for client engagements and internal BetterUp purposes.\n\n\nThis role is open to candidates across the US. Please review the above carefully and ensure the applicable model works for your situation before applying.\n\nThe base salary range for this role is as follows:\n\n$160,000 – $200,00 USD: New York City and San Francisco\n\n$144,000 – $180,000 USD: All other US locations\n\n \n\nBenefits:\n\nAt BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.\n\n- Access to BetterUp coaching; one for you and one for a friend or family member\n\n- A competitive compensation plan with opportunity for advancement\n\n- Medical, dental, and vision insurance\n\n- Flexible paid time off\n\n- Per year:\n\n - All federal/statutory holidays observed\n\n - 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)\n\n - 5 Volunteer Days to give back\n\n - Learning and Development stipend\n\n - Company wide Summer & Winter breaks\n\n- Year-round charitable contribution of your choice on behalf of BetterUp\n\n- 401(k) self contribution\n\n\n\n\n\nAI at BetterUp\n\nOur team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.\n\n \n\nWe are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.\n\n \n\nBetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.\n\n \n\nProtecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice https://www.betterup.com/applicant-privacy-notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co\n\n#LI-Hybrid"},{"id":"6b16306d-d452-45df-aa72-297135e65dd2","title":"Senior Revenue Operations Manager","department":"Revenue Operations","team":"Revenue Operations","employmentType":"FullTime","location":"All Hubs ","secondaryLocations":[{"location":"San Francisco, CA","address":{"postalAddress":{"addressRegion":"California","addressCountry":"United States","addressLocality":"San Francisco"}}},{"location":"Austin, TX","address":{"postalAddress":{"addressRegion":"Texas","addressCountry":"United States","addressLocality":"Austin"}}},{"location":"New York, NY","address":{"postalAddress":{"addressRegion":"New York","addressCountry":"United States","addressLocality":"New York City"}}},{"location":"Arlington, VA","address":{"postalAddress":{}}}],"publishedAt":"2026-10-07T19:48:05.855+00:00","isListed":true,"isRemote":true,"workplaceType":"Hybrid","address":{"postalAddress":{}},"jobUrl":"https://jobs.ashbyhq.com/betterup/6b16306d-d452-45df-aa72-297135e65dd2","applyUrl":"https://jobs.ashbyhq.com/betterup/6b16306d-d452-45df-aa72-297135e65dd2/application","descriptionHtml":"Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met, and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.
BetterUp is seeking a Senior Sales & Strategy Analytics Manager to own forecasting, pipeline analytics, and planning support for our GTM organization. Reporting into GTM Operations, you'll be the analytical backbone for how leadership understands business performance — turning pipeline and revenue data into the insights that shape strategy, resourcing, and board-level reporting. This is a backfill for a tenured member of the team, stepping into an established function with high executive visibility.
What you'll do:
Own end-to-end forecasting and pipeline analytics, delivering the reporting GTM leadership and the board rely on for planning
Lead annual and mid-year planning cycles in partnership with Sales and RevOps leadership — capacity modeling, territory design, and quota setting
Architect domain-level reinvention of forecasting and reporting processes: identify the highest-leverage automation and analytics opportunities, secure resourcing to test them, and install repeatable mechanisms that scale across teams
Serve as a trusted analytical partner to our Executive Leadership and in particular, our President and Sales Leader, translating complex pipeline and revenue data into clear, decision-ready narratives
Partner cross-functionally with Finance, Sales, and GTM Systems to keep forecasting methodology, data definitions, and business intelligence reporting aligned and trustworthy
Mentor and upskill teammates on analytical rigor and forecasting best practices
Continuously reinvent the function using AI and new technologies as they arise
E.g. - Develop an accurate forecasting model taking into account structured and unstructured data elements
E.g. - Automate commission process and dispute resolution
E.g. - Create tools to self-serve data and insights using natural language
If you have some or all of the following, please apply:
8+ years of experience in sales/revenue operations, FP&A, or GTM analytics, ideally at a high-growth SaaS company
Have built organization or team-wide AI tools to increase efficiencies or effectiveness of revenue operations processes
Deep experience with forecasting methodology, pipeline analytics, and board/ELT-level reporting
Strong command of Salesforce and BI tooling
Proven ability to lead planning cycles (capacity, territory, quota) cross-functionally with Sales and Finance
Serves as a trusted advisor to Executive leadership spanning Finance, Sales and Executive Office
Preferred Qualifications:
Background in a startup/hyper-growth environment with evolving GTM motion
Familiarity with Salesforce, Gong, and other GTM systems
Location & Work Arrangement:
- Hub-based, 2 days/week minimum — Austin, NYC, San Francisco, or Arlington VA metro
This role is open to candidates across the US. Please review the above carefully and ensure the applicable model works for your situation before applying.
The base salary range for this role is as follows:
$160,000 – $220,00 USD: New York City and San Francisco
$144,000 – $198,000 USD: All other US locations
AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you'll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
- Access to BetterUp coaching; one for you and one for a friend or family member
- A competitive compensation plan with opportunity for advancement
- Medical, dental, and vision insurance
- Flexible paid time off
- Per year:
- All federal/statutory holidays observed
- 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
- 5 Volunteer Days to give back
- Company wide Summer & Winter breaks
- Year-round charitable contribution of your choice on behalf of BetterUp
- 401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
","descriptionPlain":"ABOUT BETTERUP\n\nLet’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.\n\n \n\nWe do. We can’t cram it all in here, but you’ll start noticing it from the first interview.\n\n \n\nEven our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met, and most importantly, work that matters.\n\nThis makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.\n\n \n\nJoin us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.\n\n \n\nWe are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.\n\n\n\n\nROLE OVERVIEW\n\n\n\nBetterUp is seeking a Senior Sales & Strategy Analytics Manager to own forecasting, pipeline analytics, and planning support for our GTM organization. Reporting into GTM Operations, you'll be the analytical backbone for how leadership understands business performance — turning pipeline and revenue data into the insights that shape strategy, resourcing, and board-level reporting. This is a backfill for a tenured member of the team, stepping into an established function with high executive visibility.\n\n\n\nWhat you'll do:\n\n\n\n - Own end-to-end forecasting and pipeline analytics, delivering the reporting GTM leadership and the board rely on for planning\n\n - Lead annual and mid-year planning cycles in partnership with Sales and RevOps leadership — capacity modeling, territory design, and quota setting\n\n - Architect domain-level reinvention of forecasting and reporting processes: identify the highest-leverage automation and analytics opportunities, secure resourcing to test them, and install repeatable mechanisms that scale across teams\n\n - Serve as a trusted analytical partner to our Executive Leadership and in particular, our President and Sales Leader, translating complex pipeline and revenue data into clear, decision-ready narratives\n\n - Partner cross-functionally with Finance, Sales, and GTM Systems to keep forecasting methodology, data definitions, and business intelligence reporting aligned and trustworthy\n\n - Mentor and upskill teammates on analytical rigor and forecasting best practices\n\n - Continuously reinvent the function using AI and new technologies as they arise\n \n - E.g. - Develop an accurate forecasting model taking into account structured and unstructured data elements\n \n - E.g. - Automate commission process and dispute resolution\n \n - E.g. - Create tools to self-serve data and insights using natural language\n\n\n\nIf you have some or all of the following, please apply:\n\n\n\n - 8+ years of experience in sales/revenue operations, FP&A, or GTM analytics, ideally at a high-growth SaaS company\n\n - Have built organization or team-wide AI tools to increase efficiencies or effectiveness of revenue operations processes\n\n - Deep experience with forecasting methodology, pipeline analytics, and board/ELT-level reporting\n\n - Strong command of Salesforce and BI tooling\n\n - Proven ability to lead planning cycles (capacity, territory, quota) cross-functionally with Sales and Finance\n\n - Serves as a trusted advisor to Executive leadership spanning Finance, Sales and Executive Office\n\n\n\nPreferred Qualifications:\n\n\n\n - Background in a startup/hyper-growth environment with evolving GTM motion\n\n - Familiarity with Salesforce, Gong, and other GTM systems\n\n\n\nLocation & Work Arrangement:\n\n- Hub-based, 2 days/week minimum — Austin, NYC, San Francisco, or Arlington VA metro\n\n\n\nThis role is open to candidates across the US. Please review the above carefully and ensure the applicable model works for your situation before applying.\n\nThe base salary range for this role is as follows:\n\n$160,000 – $220,00 USD: New York City and San Francisco\n\n$144,000 – $198,000 USD: All other US locations\n\n\n\nAI at BetterUp\n\n\n\nOur team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you'll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.\n\n\n\nBenefits:\n\n\n\nAt BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.\n\n\n\n- Access to BetterUp coaching; one for you and one for a friend or family member\n\n- A competitive compensation plan with opportunity for advancement\n\n- Medical, dental, and vision insurance\n\n- Flexible paid time off\n\n- Per year:\n\n - All federal/statutory holidays observed\n\n - 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)\n\n - 5 Volunteer Days to give back\n\n - Company wide Summer & Winter breaks\n\n- Year-round charitable contribution of your choice on behalf of BetterUp\n\n- 401(k) self contribution\n\n\n\nWe are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out — we encourage everyone interested in joining us to apply.\n\n\n\nBetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training."},{"id":"187caa1a-8839-4d95-9ce0-a89cdd41a0ef","title":"Senior Product and Go-to-Market Strategist","department":"Product Marketing","team":"Product Marketing","employmentType":"FullTime","location":"All Hubs ","secondaryLocations":[{"location":"San Francisco, CA","address":{"postalAddress":{"addressRegion":"California","addressCountry":"United States","addressLocality":"San Francisco"}}},{"location":"Austin, TX","address":{"postalAddress":{"addressRegion":"Texas","addressCountry":"United States","addressLocality":"Austin"}}},{"location":"New York, NY","address":{"postalAddress":{"addressRegion":"New York","addressCountry":"United States","addressLocality":"New York City"}}},{"location":"Arlington, VA","address":{"postalAddress":{}}}],"publishedAt":"2026-10-09T17:48:35.481+00:00","isListed":true,"isRemote":true,"workplaceType":"Hybrid","address":{"postalAddress":{}},"jobUrl":"https://jobs.ashbyhq.com/betterup/187caa1a-8839-4d95-9ce0-a89cdd41a0ef","applyUrl":"https://jobs.ashbyhq.com/betterup/187caa1a-8839-4d95-9ce0-a89cdd41a0ef/application","descriptionHtml":"United States (Hub-based)
Let's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can't cram it all in here, but you'll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting, and the job description below feels like a fit, we really should start talking.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.
BetterUp is hiring a Senior Product and Go-to-Market Strategist to own the positioning and narrative that drive our full customer journey, grounded in a deep understanding of the business problems our customers face and the market and customer intelligence that explains them. This is not a traditional product marketing role organized around a single product or a queue of field requests. You'll be deployed against BetterUp's highest-priority growth and go-to-market problems. You'll turn win/loss patterns, buyer and customer research, competitive signals, and account-level data into clear strategic choices about where and how BetterUp competes, and then into the messaging and assets the field uses every day. You'll report to the Vice President of Product Marketing and operate as a strategic partner to the business: structuring ambiguous problems fast, influencing Sales, Customer Success, Product, Demand Gen , and shipping high-craft work without waiting to be tasked. This is a senior individual contributor role with no direct reports, built for someone who wants to be in the room while BetterUp's multi-product platform story and AI-native operating model take shape.
An executive-persona messaging framework grounded in the business problems CHROs, CEOs, CFOs, and transformation leaders are solving, and adopted as the single source the field works from.
A unified platform story that replaces product-by-product pitching and positions BetterUp clearly against build-vs-buy and general-purpose AI.
A CHRO business-case toolkit that equips our champions to win budget and buy-in from their CEO and executive team.
A reusable deal-story system: frameworks and examples by business problem (M&A integration, restructuring, AI transformation) that sellers and squad leads run with, replacing one-off deck requests.
A sharper category point of view on AI transformation and the new workforce that fuels executive thought leadership.
Start from the customer's business problem. Build a deep understanding of the enterprise-level problems that keep CEOs, CFOs, and CHROs up at night, such as integrating teams after an M&A deal, missing goals quarter after quarter, executing a strategy through a restructuring, scaling through rapid growth without losing performance, and driving AI transformation that the workforce actually adopts. Connect those problems to BetterUp's solution in a customer-centric way, so that positioning, messaging, and proof start from the customer's reality instead of our product features.
Apply and inform market and customer intelligence. Partner with the team that leads market and customer intelligence. Use their win/loss, buyer, competitive, and account data to make strategic positioning and messaging choices, and feed back what you learn from the field, customer conversations, and your own analysis to sharpen their research.
Own positioning and messaging across the customer journey. Define how BetterUp shows up to net-new buyers and existing customers, across web, campaigns, events, sales conversations, QBRs, and renewals. The platform story should land in 30 seconds and hold up over a long sales cycle.
Lead the multi-product and platform narrative. Own the strategy and story that moves single-product accounts to platform accounts. Measure success in pipeline, net retention, and platform conversion, not in deck count.
Lead product launches into market. Own end-to-end launch strategy and narrative for new products and capabilities, including positioning, naming, proof, sales narrative, and analyst story, in partnership with Product, Demand Gen, and Brand.
Turn strategy into scalable field systems. Diagnose where deals and renewals stall, then build the reusable narratives, competitive plays, value-realization stories, and customer proof that fix it: the canonical pitch, battlecards, QBR and renewal playbooks, and a case-study engine, written tightly enough that Sales and CS don't rewrite them for every account.
Sharpen BetterUp's category position. Help define how we talk about human transformation, what we stand for, and where the market is heading, and bring that point of view into analyst, executive, and field conversations.
Operate AI-native. Use AI to compress research, synthesize across accounts, draft, and iterate faster, and contribute to the VP's operating model for how the team uses AI in strategy and narrative work.
8+ years of experience in strategy consulting with Bain & Company, McKinsey, or BCG. Additional experience in a lean, high-growth scale-up is a plus. Direct product marketing, HR tech, or B2B SaaS experience is helpful but not required if you bring strong strategy, synthesis, and storytelling skills
Strategic and analytical excellence: You combine structured, analytical thinking with creative problem-solving. You can take a messy, ambiguous situation, frame the issue, map the options, and turn data into clear strategic choices within days.
Relentless curiosity: You want to understand how a business works, why a buyer said no, and what the data isn't telling you yet. You ask the next question before someone asks you.
A customer-centric instinct for enterprise problems: You're energized by understanding the business problems executives face and connecting them to a solution in language they recognize and repeat.
Craft of writing: You can write a pitch that lands, a narrative that builds, and a customer-facing line a CHRO repeats word for word. You care about sentences.
Cross-functional influence: You build trust quickly with Product, Sales, Customer Success, Demand Gen, and senior executives, and you bring structure to the work, which makes every room sharper.
Hypothesis-driven thinking with shipping discipline: You form a point of view, pressure-test it against data and customer signal, and then ship. You build; you don't just recommend.
Agility and resilience: You thrive in a fast-paced, ambiguous environment where priorities shift, and you stay focused on impact.
AI fluency: You drive strategy for how AI improves your function, identifying high-leverage opportunities and quantifying the impact on key business metrics. You also teach and influence others through your AI expertise.
Enterprise buyer exposure: Experience selling to or working directly with executive buyers such as CHROs, CFOs, and CEOs, and with the buying committees around them.
Pace and environment: Experience in a lean, high-growth scale-up where the work is built as it goes, not maintained.
Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology: people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you'll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out. We encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
The base salary range for this role is as follows:
$156,000 – $195,00 USD: New York City and San Francisco
$140,000 – $193,000 USD: All other US locations
","descriptionPlain":"SENIOR PRODUCT AND GO-TO-MARKET STRATEGIST\n\nUnited States (Hub-based)\n\n\n\nLet's face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.\n\n\n\nWe do. We can't cram it all in here, but you'll start noticing it from the first interview.\n\nEven our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you've ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.\n\n\n\nThis makes for a remarkably focused and fulfilling work experience. Frankly, it's not for everyone. But for people with fire in their belly, it's a game-changing, career-defining, soul-lifting move.\n\n\n\nJoin us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.\n\n\n\nIf that sounds exciting, and the job description below feels like a fit, we really should start talking.\n\n\n\nWe are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.\n\n\n\nTHE OPPORTUNITY\n\nBetterUp is hiring a Senior Product and Go-to-Market Strategist to own the positioning and narrative that drive our full customer journey, grounded in a deep understanding of the business problems our customers face and the market and customer intelligence that explains them. This is not a traditional product marketing role organized around a single product or a queue of field requests. You'll be deployed against BetterUp's highest-priority growth and go-to-market problems. You'll turn win/loss patterns, buyer and customer research, competitive signals, and account-level data into clear strategic choices about where and how BetterUp competes, and then into the messaging and assets the field uses every day. You'll report to the Vice President of Product Marketing and operate as a strategic partner to the business: structuring ambiguous problems fast, influencing Sales, Customer Success, Product, Demand Gen , and shipping high-craft work without waiting to be tasked. This is a senior individual contributor role with no direct reports, built for someone who wants to be in the room while BetterUp's multi-product platform story and AI-native operating model take shape.\n\n\n\n\nWHAT SUCCESS LOOKS LIKE IN YOUR FIRST YEAR\n\n - An executive-persona messaging framework grounded in the business problems CHROs, CEOs, CFOs, and transformation leaders are solving, and adopted as the single source the field works from.\n\n - A unified platform story that replaces product-by-product pitching and positions BetterUp clearly against build-vs-buy and general-purpose AI.\n\n - A CHRO business-case toolkit that equips our champions to win budget and buy-in from their CEO and executive team.\n\n - A reusable deal-story system: frameworks and examples by business problem (M&A integration, restructuring, AI transformation) that sellers and squad leads run with, replacing one-off deck requests.\n\n - A sharper category point of view on AI transformation and the new workforce that fuels executive thought leadership.\n\n\n\n\nWHAT YOU'LL DO\n\n - Start from the customer's business problem. Build a deep understanding of the enterprise-level problems that keep CEOs, CFOs, and CHROs up at night, such as integrating teams after an M&A deal, missing goals quarter after quarter, executing a strategy through a restructuring, scaling through rapid growth without losing performance, and driving AI transformation that the workforce actually adopts. Connect those problems to BetterUp's solution in a customer-centric way, so that positioning, messaging, and proof start from the customer's reality instead of our product features.\n\n - Apply and inform market and customer intelligence. Partner with the team that leads market and customer intelligence. Use their win/loss, buyer, competitive, and account data to make strategic positioning and messaging choices, and feed back what you learn from the field, customer conversations, and your own analysis to sharpen their research.\n\n - Own positioning and messaging across the customer journey. Define how BetterUp shows up to net-new buyers and existing customers, across web, campaigns, events, sales conversations, QBRs, and renewals. The platform story should land in 30 seconds and hold up over a long sales cycle.\n\n - Lead the multi-product and platform narrative. Own the strategy and story that moves single-product accounts to platform accounts. Measure success in pipeline, net retention, and platform conversion, not in deck count.\n\n - Lead product launches into market. Own end-to-end launch strategy and narrative for new products and capabilities, including positioning, naming, proof, sales narrative, and analyst story, in partnership with Product, Demand Gen, and Brand.\n\n - Turn strategy into scalable field systems. Diagnose where deals and renewals stall, then build the reusable narratives, competitive plays, value-realization stories, and customer proof that fix it: the canonical pitch, battlecards, QBR and renewal playbooks, and a case-study engine, written tightly enough that Sales and CS don't rewrite them for every account.\n\n - Sharpen BetterUp's category position. Help define how we talk about human transformation, what we stand for, and where the market is heading, and bring that point of view into analyst, executive, and field conversations.\n\n - Operate AI-native. Use AI to compress research, synthesize across accounts, draft, and iterate faster, and contribute to the VP's operating model for how the team uses AI in strategy and narrative work.\n\n\nIF YOU HAVE SOME OR ALL OF THE FOLLOWING, PLEASE APPLY:\n\n - 8+ years of experience in strategy consulting with Bain & Company, McKinsey, or BCG. Additional experience in a lean, high-growth scale-up is a plus. Direct product marketing, HR tech, or B2B SaaS experience is helpful but not required if you bring strong strategy, synthesis, and storytelling skills\n\n - Strategic and analytical excellence: You combine structured, analytical thinking with creative problem-solving. You can take a messy, ambiguous situation, frame the issue, map the options, and turn data into clear strategic choices within days.\n\n - Relentless curiosity: You want to understand how a business works, why a buyer said no, and what the data isn't telling you yet. You ask the next question before someone asks you.\n\n - A customer-centric instinct for enterprise problems: You're energized by understanding the business problems executives face and connecting them to a solution in language they recognize and repeat.\n\n - Craft of writing: You can write a pitch that lands, a narrative that builds, and a customer-facing line a CHRO repeats word for word. You care about sentences.\n\n - Cross-functional influence: You build trust quickly with Product, Sales, Customer Success, Demand Gen, and senior executives, and you bring structure to the work, which makes every room sharper.\n\n - Hypothesis-driven thinking with shipping discipline: You form a point of view, pressure-test it against data and customer signal, and then ship. You build; you don't just recommend.\n\n - Agility and resilience: You thrive in a fast-paced, ambiguous environment where priorities shift, and you stay focused on impact.\n\n - AI fluency: You drive strategy for how AI improves your function, identifying high-leverage opportunities and quantifying the impact on key business metrics. You also teach and influence others through your AI expertise.\n\n - Enterprise buyer exposure: Experience selling to or working directly with executive buyers such as CHROs, CFOs, and CEOs, and with the buying committees around them.\n\n - Pace and environment: Experience in a lean, high-growth scale-up where the work is built as it goes, not maintained.\n\n\nAI AT BETTERUP\n\nOur team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology: people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you'll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.\n\n\n\n\nBENEFITS\n\nAt BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.\n\n - Access to BetterUp coaching; one for you and one for a friend or family member\n\n - A competitive compensation plan with opportunity for advancement\n\n - Medical, dental, and vision insurance\n\n - Flexible paid time off\n\n - Per year:\n\n - All federal/statutory holidays observed\n\n - 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)\n\n - 5 Volunteer Days to give back\n\n - Learning and Development stipend\n\n - Company wide Summer & Winter breaks\n\n - Year-round charitable contribution of your choice on behalf of BetterUp\n\n - 401(k) self contribution\n \n\nWe are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don't hesitate to reach out. We encourage everyone interested in joining us to apply.\n\nBetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.\n\nThe base salary range for this role is as follows:\n\n$156,000 – $195,00 USD: New York City and San Francisco\n\n$140,000 – $193,000 USD: All other US locations"},{"id":"ca90cc9b-4d64-40dc-b7ba-f3233e6977ad","title":"Principal Business Operations Manager","department":"Business Operations","team":"Business Operations","employmentType":"FullTime","location":"United States (Remote)","secondaryLocations":[],"publishedAt":"2026-10-22T17:17:11.174+00:00","isListed":true,"isRemote":true,"workplaceType":"Remote","address":{"postalAddress":{"addressCountry":"United States"}},"jobUrl":"https://jobs.ashbyhq.com/betterup/ca90cc9b-4d64-40dc-b7ba-f3233e6977ad","applyUrl":"https://jobs.ashbyhq.com/betterup/ca90cc9b-4d64-40dc-b7ba-f3233e6977ad/application","descriptionHtml":"Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; Chicago, IL; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.
We are seeking a passionate, driven individual to join our Business Operations team within the Office of the CEO. The ideal candidate is strongly interested in technology, innovation, and the Employee Experience ecosystem. You have a proven ability to lead projects from ideation to execution with measurable impact. You excel at managing multiple competing priorities, knowing when to focus on details and when to take a step back to see the bigger picture. Impact drives you, and you're always thinking about how to move things forward.
You will lead BetterUp’s top strategic projects, including annual planning, acquisition integrations, due diligence, and more. These high-impact, cross-functional initiatives will require a deep understanding of BetterUp’s value chain. Handling sensitive projects, you’ll work closely with the CEO/Co-Founder, COO/Co-Founder, Chief of Staff, and Executive Leadership Team to deliver strategic insights and measurable results.
What you’ll do:
Lead the top Office of the CEO strategic projects. Historical projects include:
Oversee due diligence for partnerships with luminaries such as Brené Brown, Adam Grant, Pau Gasol, and Shaun White.
Develop BetterUp’s European market entry strategy.
Create BetterUp’s 5-year growth plan for the Board of Directors.
Collaborate with Co-Founders on fundraising decks.
Revamp pricing and packaging in partnership with a third-party consulting firm.
Establish and manage the CHRO Growth Advisory Council.
Lead the Davos activation, fostering connections between BetterUp’s CEO and Fortune 100 CXOs.
Negotiate and launch cross-selling partnership with Walmart.com
Develop a strategy to expand the engineering team internationally.
Co-lead acquisition due diligence on U.S. and European acquisition targets
Lead post-merger integrations.
Drive annual planning and manage the company OKR process.
If you have some or all of the following, please apply:
5-8 years of experience at Bain & Company, McKinsey, or BCG, with demonstrated success leading complex, high-stakes projects. Additional experience in a lean, high-growth scale-up is a plus.
Strategic and Analytical Excellence: You combine creative problem-solving with a structured, analytical approach to business challenges and are adept at developing actionable insights that shape strategy at the highest levels.
Cross-functional leadership: Proven ability to work across all organizational levels, particularly with senior executives, to drive alignment, influence decision-making, and deliver measurable results.
Execution Mastery: You have a knack for juggling multiple high-priority initiatives while maintaining exceptional attention to detail and organization.
Agility and Resilience: Thrive in a fast-paced, ambiguous environment where priorities can shift rapidly, and you remain steadfast in driving impact.
AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
**Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is $194,000 – $270,000.
If you live in New York, the base salary range for this role is:
216,000 - 270,000: New York City
194,000 - 243,000: Albany, Buffalo, Rochester, Nassau, Newburgh, Syracuse
Protecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co
","descriptionPlain":"Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.\n\n\n\nWe do. We can’t cram it all in here, but you’ll start noticing it from the first interview.\n\n\n\nEven our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.\n\n\n\nThis makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.\n\n\n\nJoin us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.\n\n\n\nIf that sounds exciting—and the job description below feels like a fit—we really should start talking.\n\n\n\nWe are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; Chicago, IL; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.\n\n\n\nWe are seeking a passionate, driven individual to join our Business Operations team within the Office of the CEO. The ideal candidate is strongly interested in technology, innovation, and the Employee Experience ecosystem. You have a proven ability to lead projects from ideation to execution with measurable impact. You excel at managing multiple competing priorities, knowing when to focus on details and when to take a step back to see the bigger picture. Impact drives you, and you're always thinking about how to move things forward.\n\n\n\nYou will lead BetterUp’s top strategic projects, including annual planning, acquisition integrations, due diligence, and more. These high-impact, cross-functional initiatives will require a deep understanding of BetterUp’s value chain. Handling sensitive projects, you’ll work closely with the CEO/Co-Founder, COO/Co-Founder, Chief of Staff, and Executive Leadership Team to deliver strategic insights and measurable results.\n\n\n\nWhat you’ll do:\n\nLead the top Office of the CEO strategic projects. Historical projects include:\n\n - Oversee due diligence for partnerships with luminaries such as Brené Brown, Adam Grant, Pau Gasol, and Shaun White.\n\n - Develop BetterUp’s European market entry strategy.\n\n - Create BetterUp’s 5-year growth plan for the Board of Directors.\n\n - Collaborate with Co-Founders on fundraising decks.\n\n - Revamp pricing and packaging in partnership with a third-party consulting firm.\n\n - Establish and manage the CHRO Growth Advisory Council.\n\n - Lead the Davos activation, fostering connections between BetterUp’s CEO and Fortune 100 CXOs.\n\n - Negotiate and launch cross-selling partnership with Walmart.com http://Walmart.com\n\n - Develop a strategy to expand the engineering team internationally.\n\n - Co-lead acquisition due diligence on U.S. and European acquisition targets\n\n - Lead post-merger integrations.\n\n - Drive annual planning and manage the company OKR process.\n\n\n\nIf you have some or all of the following, please apply:\n\n - 5-8 years of experience at Bain & Company, McKinsey, or BCG, with demonstrated success leading complex, high-stakes projects. Additional experience in a lean, high-growth scale-up is a plus.\n\n - Strategic and Analytical Excellence: You combine creative problem-solving with a structured, analytical approach to business challenges and are adept at developing actionable insights that shape strategy at the highest levels.\n\n - Cross-functional leadership: Proven ability to work across all organizational levels, particularly with senior executives, to drive alignment, influence decision-making, and deliver measurable results.\n\n - Execution Mastery: You have a knack for juggling multiple high-priority initiatives while maintaining exceptional attention to detail and organization.\n\n - Agility and Resilience: Thrive in a fast-paced, ambiguous environment where priorities can shift rapidly, and you remain steadfast in driving impact.\n\n\n\nAI at BetterUp\n\nOur team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.\n\n\n\nBenefits:\n\nAt BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.\n\n\n\n - Access to BetterUp coaching; one for you and one for a friend or family member\n\n - A competitive compensation plan with opportunity for advancement\n\n - **Medical, dental, and vision insurance\n\n - Flexible paid time off\n\n - Per year:\n \n - All federal/statutory holidays observed\n \n - 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)\n \n - 5 Volunteer Days to give back\n \n - Learning and Development stipend\n \n - Company wide Summer & Winter breaks\n\n - Year-round charitable contribution of your choice on behalf of BetterUp\n\n - 401(k) self contribution\n\n\n\nWe are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.\n\n\nBetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.\n\n\n\nAt BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.\n\n\n\nThe base salary range for this role is $194,000 – $270,000.\n\nIf you live in New York, the base salary range for this role is:\n216,000 - 270,000: New York City\n194,000 - 243,000: Albany, Buffalo, Rochester, Nassau, Newburgh, Syracuse\n\n\n\nProtecting your privacy and treating your personal information with care is very important to us, and central to the entire BetterUp family. By submitting your application, you acknowledge that your personal information will be processed in accordance with our Applicant Privacy Notice https://www.betterup.com/applicant-privacy-notice. If you have any questions about the privacy of your personal information or your rights with regards to your personal information, please reach out to support@betterup.co"},{"id":"72ad3a02-6d5c-47b5-9eae-1a39040f0bf9","title":"Senior Analytics Engineer","department":"Analytics","team":"Analytics","employmentType":"FullTime","location":"Austin, TX","secondaryLocations":[{"location":"San Francisco, CA","address":{"postalAddress":{"addressRegion":"California","addressCountry":"United States","addressLocality":"San Francisco"}}},{"location":"New York, NY","address":{"postalAddress":{"addressRegion":"New York","addressCountry":"United States","addressLocality":"New York City"}}},{"location":"Arlington, VA","address":{"postalAddress":{}}}],"publishedAt":"2026-10-22T23:50:26.081+00:00","isListed":true,"isRemote":true,"workplaceType":"Hybrid","address":{"postalAddress":{"addressRegion":"Texas","addressCountry":"United States","addressLocality":"Austin"}},"jobUrl":"https://jobs.ashbyhq.com/betterup/72ad3a02-6d5c-47b5-9eae-1a39040f0bf9","applyUrl":"https://jobs.ashbyhq.com/betterup/72ad3a02-6d5c-47b5-9eae-1a39040f0bf9/application","descriptionHtml":"Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting—and the job description below feels like a fit—we really should start talking.
We are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.
The Opportunity
BetterUp is looking for a Senior Analytics Engineer with experience building data modeling systems within a modern data stack, supported by intelligent data warehousing and adaptable business intelligence systems, to join our team. At BetterUp we believe data is critical to our success and this role on the Analytics Engineering team will be crucial to this strategy of delivering exceptional data products that will drive key business decisions. If you are passionate about helping people reach their potential, thrive in a fast-paced startup environment where you get to build the future, and love data then this is the role for you.
What you’ll do:
Architect, build and maintain efficient and reliable data products (dbt models, pipelines, Looker explores, visualizations, etc.) that enable data driven decision making.
Build and maintain ELT pipelines from source systems to data warehouses.
Influence strategy and drive execution of our analytical roadmap delivering self-service business intelligence at scale.
Provide leadership and mentorship to other engineers fostering collaboration, knowledge sharing and a high bar for quality.
Improve end users trust and confidence by driving best practices with regards to data discoverability, observability, lineage and stewardship.
Contribute towards a robust data security strategy protecting sensitive information and content.
Solve critical business problems through the application of programming, optimization, automation, and analytical skills.
If you have some or all of the following, please apply:
Minimum 5+ years of relevant experience in data engineering and/or analytics engineering
Advanced SQL skills with 5+ years of deep experience with Snowflake or similar DB
Expertise with data modeling and ETL/ELT (dbt preferred, pipeline development a plus)
Seasoned developer (5+ years) within a modern business intelligence tool (Looker preferred)
Experience applying software engineering principles (testing, version control, code reviews, CI/CD, etc.) in your working process, to scale analytical development
Proven track record of working with data teams in a fast-paced, startup environment
Proven track record of successfully working cross-functionally with both technical and non-technical stakeholders
Solutions-driven and thrives when given ambiguous, open-ended problems
Proven success driving projects through implementation to completion, including stakeholder education and onboarding
Obsessed with data protections and privacy (i.e. PII, GDPR, FedRAMP, FIPS, etc.)
Hands-on experience using AI tools in your development workflow (e.g., Claude Code, Cursor, AI-assisted dbt and SQL development)
AI at BetterUp
Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.
As a Senior Analytics Engineer, you’ll:
Architect domain-level AI reinvention: identify the highest-leverage AI opportunities in how we build and scale our data products, secure the resources to test them, and install repeatable mechanisms that lock in proven gains across several teams
Build scalable AI-powered systems, such as intelligent pipeline monitoring, automated data quality checks, and AI-assisted development, that change how analytical work gets done across multiple teams
Establish governance frameworks and best practices for responsible AI usage at scale within the analytics function
We encourage all candidates to share examples of how they’ve used AI tools in their work—whether it’s AI-assisted SQL generation, LLM-powered data documentation, automated anomaly detection, or other applications. We view AI fluency as a complement to craft, not a replacement for it.
Benefits:
At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.
Access to BetterUp coaching; one for you and one for a friend or family member
A competitive compensation plan with opportunity for advancement
Medical, dental, and vision insurance
Flexible paid time off
Per year:
All federal/statutory holidays observed
4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
5 Volunteer Days to give back
Learning and Development stipend
Company wide Summer & Winter breaks
Year-round charitable contribution of your choice on behalf of BetterUp
401(k) self contribution
We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.
BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.
The base salary range for this role is as follows:
$175,000 – $220,000: New York City and San Francisco
$158,000 – $198,000: All other locations
We value your privacy. Your personal data will be processed in accordance with our Privacy Policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to support@betterup.co
","descriptionPlain":"Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.\n\n\n\nWe do. We can’t cram it all in here, but you’ll start noticing it from the first interview.\n\n\n\nEven our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.\n\n\n\nThis makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.\n\n\n\nJoin us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.\n\n\n\nIf that sounds exciting—and the job description below feels like a fit—we really should start talking.\n\n\n\nWe are a hybrid company with a focus on in-person collaboration when necessary. Employees are expected to be available to work from one of our office hubs at least two days per week, or eight days per month. Our US hub locations include: Austin, TX; New York City, NY; San Francisco, CA; and the Washington, DC metro area. Please ensure you can realistically commit to this structure before applying.\n\n\n\nThe Opportunity\n\nBetterUp is looking for a Senior Analytics Engineer with experience building data modeling systems within a modern data stack, supported by intelligent data warehousing and adaptable business intelligence systems, to join our team. At BetterUp we believe data is critical to our success and this role on the Analytics Engineering team will be crucial to this strategy of delivering exceptional data products that will drive key business decisions. If you are passionate about helping people reach their potential, thrive in a fast-paced startup environment where you get to build the future, and love data then this is the role for you.\n\n\n\nWhat you’ll do:\n\n - Architect, build and maintain efficient and reliable data products (dbt models, pipelines, Looker explores, visualizations, etc.) that enable data driven decision making.\n\n - Build and maintain ELT pipelines from source systems to data warehouses.\n\n - Influence strategy and drive execution of our analytical roadmap delivering self-service business intelligence at scale.\n\n - Provide leadership and mentorship to other engineers fostering collaboration, knowledge sharing and a high bar for quality.\n\n - Improve end users trust and confidence by driving best practices with regards to data discoverability, observability, lineage and stewardship.\n\n - Contribute towards a robust data security strategy protecting sensitive information and content.\n\n - Solve critical business problems through the application of programming, optimization, automation, and analytical skills.\n\n\n\nIf you have some or all of the following, please apply:\n\n - Minimum 5+ years of relevant experience in data engineering and/or analytics engineering\n\n - Advanced SQL skills with 5+ years of deep experience with Snowflake or similar DB\n\n - Expertise with data modeling and ETL/ELT (dbt preferred, pipeline development a plus)\n\n - Seasoned developer (5+ years) within a modern business intelligence tool (Looker preferred)\n\n - Experience applying software engineering principles (testing, version control, code reviews, CI/CD, etc.) in your working process, to scale analytical development\n\n - Proven track record of working with data teams in a fast-paced, startup environment\n\n - Proven track record of successfully working cross-functionally with both technical and non-technical stakeholders\n\n - Solutions-driven and thrives when given ambiguous, open-ended problems\n\n - Proven success driving projects through implementation to completion, including stakeholder education and onboarding\n\n - Obsessed with data protections and privacy (i.e. PII, GDPR, FedRAMP, FIPS, etc.)\n\n - Hands-on experience using AI tools in your development workflow (e.g., Claude Code, Cursor, AI-assisted dbt and SQL development)\n\n\n\nAI at BetterUp\n\nOur team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work. We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work. These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation. During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact.\n\n\n\nAs a Senior Analytics Engineer, you’ll:\n\n - Architect domain-level AI reinvention: identify the highest-leverage AI opportunities in how we build and scale our data products, secure the resources to test them, and install repeatable mechanisms that lock in proven gains across several teams\n\n - Build scalable AI-powered systems, such as intelligent pipeline monitoring, automated data quality checks, and AI-assisted development, that change how analytical work gets done across multiple teams\n\n - Establish governance frameworks and best practices for responsible AI usage at scale within the analytics function\n\nWe encourage all candidates to share examples of how they’ve used AI tools in their work—whether it’s AI-assisted SQL generation, LLM-powered data documentation, automated anomaly detection, or other applications. We view AI fluency as a complement to craft, not a replacement for it.\n\n\n\nBenefits:\n\nAt BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.\n\n\n\n - Access to BetterUp coaching; one for you and one for a friend or family member\n\n - A competitive compensation plan with opportunity for advancement\n\n - Medical, dental, and vision insurance\n\n - Flexible paid time off\n\n - Per year:\n \n - All federal/statutory holidays observed\n \n - 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)\n \n - 5 Volunteer Days to give back\n \n - Learning and Development stipend\n \n - Company wide Summer & Winter breaks\n\n - Year-round charitable contribution of your choice on behalf of BetterUp\n\n - 401(k) self contribution\n\n\n\nWe are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.\n\n\nBetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.\n\n\n\nAt BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.\n\n\n\nThe base salary range for this role is as follows:\n\n$175,000 – $220,000: New York City and San Francisco\n\n$158,000 – $198,000: All other locations\n\n\n\n\n\nWe value your privacy. Your personal data will be processed in accordance with our Privacy Policy https://www.betterup.com/privacy-policy. If you have any questions about the privacy of your personal data or your rights with regards to your personal data, please reach out to support@betterup.co"}],"apiVersion":"1"}