Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or even worse, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
This is not a seat-filling role. We're a Series A company in scaling mode, adding new partners and users every day, and every engineer we hire shapes what Rec becomes.
As a senior engineer, you'll own meaningful surface area across our product. That might mean facility management (reservations, permitting, invoicing), program management (camps, classes, lessons, eligibility), or payments and platform (payments, financial transactions, accounting, reporting). Wherever you land, you'll work end to end, from consumer-facing booking flows, to staff tools for coaches and administrators, to the systems that keep parks humming behind the scenes.
You'll make architectural decisions, influence the roadmap, and help us build something the recreation industry has been waiting decades for.
Partner closely with Engineering, Product, Design, and Partner Success to shape strategy and drive products from idea to launch, and beyond.
Build and maintain the core platform powering everything from booking experiences to staff tools to municipal dashboards.
Write clean, reliable, maintainable code. Elevate the bar through thoughtful reviews and technical mentorship.
Use AI tools fluently across your workflow, from scaffolding and code review to debugging production issues and analyzing data.
Invest in the foundation. Make smart, forward-thinking decisions that keep our platform nimble and scalable as we grow.
5+ years of experience building software in collaborative environments.
You're fired up by the mission. We work hard because recreation matters to families, coaches, and kids across the country. We also ski, hike, and get outside. We're building for recreation, after all.
AI fluency is non-negotiable. You already use AI tools daily and have real judgment about when to trust them, when to verify, and when to override. If AI tools aren't yet core to how you work, this role will be a rough fit.
You ship with quality. Fast, clean, and proud, but never careless. Every customer transaction matters to us: a missed swim lesson registration, a double-booked court, a failed payment. Reliability is the baseline.
Product judgment is part of the job. You don't just follow orders. You think critically about what to build, what to defer, and what to push back on. You ask \"should we?\" before \"how do we?\"
You thrive in ambiguity. Early-stage problems are rarely well-defined. You bring order without over-engineering, and you know the difference between clarifying a spec and getting stuck on one.
You work like a partner, not just a coder. You think end-to-end alongside Product, Design, and Partner Success.
You communicate clearly, candidly, and constructively. Strong opinions, loosely held, with a bias toward what works.
Frontend: Next.js (hosted on Vercel), React, TypeScript
Backend: Node.js, Koa, Objection.js, PostgreSQL
Infra & Ops: AWS, Temporal, Twilio
AI & Tooling: AI proficiency is mandatory here, not optional. Every engineer uses AI tools daily, for code generation and review, for operational work via MCP servers and tool use, and for data analysis. We expect you to already be fluent with tools like Claude Code, Cursor, or equivalent, and to have strong judgment about when to lean on AI and when to override it.
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours — because it is.
Compensation: $150,000–$200,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: This role can either be hybrid in SF or 100% remote depending on where you're located and your preferences
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or god forbid, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
As a BDR at Rec, you'll help shape our outbound motion, define sales culture, and drive growth in city markets nationwide.
You'll work directly with the co-founders and a world-class team to crack into municipalities, open doors with Parks & Rec leaders, and build the pipeline that powers everything. If you're scrappy, hungry, and fired up about public spaces and sports — you'll thrive here.
Own outbound. Prospect into city governments and Parks & Rec departments across the U.S.
Start real conversations. Reach out with tailored, thoughtful messaging (email, phone, LinkedIn).
Fuel the funnel. Book qualified meetings, set up killer demos, and keep the pipeline moving.
Get in the room. Join (and eventually lead) demo calls with decision-makers.
Build as you go. Test what works, toss what doesn't, and help evolve our GTM playbook from scratch.
Represent Rec. Be the first face (and voice) of a brand that city leaders will remember.
1+ years in outbound sales or BDR roles at a B2B SaaS company.
Consistently beat quota and know how to create pipeline from zero.
Experience in GovTech or selling into the public sector = big plus.
Startup experience? Awesome. But grit, drive, and curiosity matter more.
Sharp communicator — clear, confident, human.
Objection handler, door opener, opportunity creator.
Comfortable in fast-moving, unstructured environments.
Passionate about community, sports, and the mission behind Rec.
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours — because it is.
Compensation: $80,000–$100,000 OTE + meaningful equity
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: San Francisco — in-office most days at our FiDi SF office.
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or god forbid, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
This isn't just a sales job. This is your chance to help build the future of Rec from the ground up — sales strategy, market presence, and customer relationships.
As one of our earliest Account Executives, you'll own major city markets, craft the playbook, and move fast to scale our impact nationwide.
Own and grow our national pipeline of city partnerships (focused primarily on the East Coast) — this is a core company priority.
Lead with empathy and insight, building real relationships with Parks & Rec leaders who want solutions, not just pitches.
Shape our go-to-market strategy: design and iterate outbound campaigns, messaging, and the sales process.
Build Rec's brand in the municipal space by spotting creative opportunities for awareness and growth.
Help build the Sales team — your learnings will directly influence hiring, training, and scaling.
5+ years crushing it in B2B enterprise SaaS sales. You know how to build trust and close big deals.
You thrive in early-stage chaos, bringing structure and clarity without slowing down.
Bias for action. You set ambitious goals, move fast, and finish strong.
A sharp, empathetic communicator who uncovers real customer needs and crafts tailored solutions.
Entrepreneurial grit — curious, scrappy, and driven to open new markets and build from zero.
Passionate about community, sports, and recreation — and want your work to reflect those values.
Comfortable pushing through objections and turning challenges into opportunities.
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours — because it is.
Compensation: $160,000–$220,000 OTE + meaningful equity (final offer will be based on your background, experience and skillset)
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: San Francisco — in-office most days at our FiDi SF office.
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or even worse, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
We are looking for a Sr Deployment Strategist to join our team. This role is a unique opportunity to be a part of the early Rec team and help define the operations, business strategy, and culture of the organization. You will work closely with best-in-class operations, sales, product, and engineering leaders across the company.
You will primarily be responsible for managing everything it takes to make our largest and most complex enterprise-size city partners a success. This includes joining sales pursuits for enterprise clients as our implementation and product expert, leading implementations, and managing relationships with senior city officials. You will also act as a voice internally within the company advocating for the product and operational needs of our largest and most complex customers.
This is a role for the client operations “athlete”, a voracious learner that wants exposure to all aspects of our B2B SaaS business and is relentlessly resourceful in achieving their goals. You should have experience managing senior clients and comfortable driving results across long term and complex projects. This is a strategic role and we will give you both the freedom and responsibility to become the domain expert trusted to make the right calls. However, this is also a hands-on early stage role where strategic insight comes from putting in the execution work yourself.
Onboard, retain, and grow customer accounts. You’ll lead the onboarding of new cities, manage relationships with existing partners, and strengthen customers’ engagements with Rec through renewals and expansion.
Own the customer relationship. You’ll own the customer relationship with cities, serving as a trusted advisor and partner to executive and senior leadership across various functions.
Build the customer success processes and playbook. Set the standard for an excellent customer experience and build the playbooks and processes to support this experience for your customers.
Synthesize, prioritize, and share learnings cross-functionally to shape product and business decisions. You’ll work closely with cross-functional partners, especially product and sales, to distill learnings from your experience with cities, clearly synthesize and prioritize those learnings, and work with internal stakeholders to translate them into targeted improvements. You’ll directly shape the product development and sales targeting processes.
7+ years working in Customer Success at a tech company or startup, at a top consulting firm or finance firm, or a combination of both.
2+ years experience managing clients at the enterprise level. Either large corporate or government clients
You have strong client-services experience. You’re cool under pressure in front of senior client stakeholders and know how to manage key relationships
You are a strong communicator. You can crisply communicate actionable data-driven insights and pitch tailored solutions to solve customers’ problems
You are a strategic problem solver. You can break down ambiguous problems and apply a first principles approach to solving them
You have exceptional project management skills. You can juggle multiple complex projects in flight and can reprioritize quickly
You have an entrepreneurial spirit and a high degree of drive, energy, and passion for creating and managing world-class operational processes
You are scrappy and resourceful. When something needs to get done, you always find a way to make it happen.
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it’s yours—because it is.
Compensation: $170,000–$190,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: San Francisco — in-office most days at our FiDi SF office.
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or even worse, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
As Rec scales across America, enters new markets, and processes hundreds of millions in revenue for our partners, the Platform team is what makes that possible. You'll own the foundation.
Platform spans Payments & Finance, Systems Infrastructure and DevEx/QA. It's the systems that keep Rec reliable, the money that moves correctly, and the tooling that lets our engineers ship with confidence. You'll lead a team of 4–6 engineers across all three areas, with a clear path to splitting teams as the team grows.
The job requires equal parts technical credibility and people leadership. You'll stay close to the code: reviewing, triaging bugs, and fixing things where it makes sense. You set the quality bar through your own standards. On the people side, you're coaching engineers, running the hiring loop for your team, and partnering with Product to shape an ambitious roadmap.
Team Leadership
Manage a team of 4–6 engineers across Payments & Finance, Systems Infrastructure and DevEx/QA. Run 1:1s, give real performance feedback, and invest in their careers.
Run the hiring loop for your team. Source, evaluate, and close the engineers who will raise our bar.
Build a culture on the Platform team where reliability is a first-class value, quality is the default, and engineers feel ownership over what they ship.
Technical Direction
Set and hold the technical bar through code reviews, architecture decisions, and the willingness to say \"we're not shipping this\" when it's not ready.
Stay close to the code. Review regularly, triage bugs, and fix things where it makes sense. Know what your team is building well enough to spot problems before they become incidents.
Own the technical direction for Platform: database scaling as transaction volume grows, reliability of the payments flow, and reducing friction for engineers building on top of the foundation you own.
Use AI tools fluently across your workflow.
Execution & Roadmap
Partner with Product to shape the Platform roadmap. Translate business priorities (new markets, partner onboardings, compliance requirements) into engineering work that's scoped and sequenced.
Own sprint execution for your team. Keep the team moving, surface blockers early, and make sure the team's commitments are ones it can keep.
Drive launch readiness for major releases that depend on Platform: load testing, capacity planning, and go/no-go decisions.
5+ years as a software engineer, including 4+ years managing engineering teams.
You have experience or interest in building payments systems.
You're fired up by the mission.
AI fluency is non-negotiable.
You've managed engineers who were as good or better than you technically, and made them better.
You raise the bar by example. Strong opinions on code quality, reliability, and what \"done\" actually means. The kind of person who writes the code review comment that changes how someone codes permanently.
You have good instincts for roadmap tradeoffs and can translate a business goal into a technical plan without losing the intent.
You've hired engineers before. You know how to build and run a loop, and you take pride in your hit rate.
You communicate clearly, candidly, and constructively with your team, with product, and with leadership.
You thrive in ambiguity and don't wait for perfect information to make a call.
Experience with payments infrastructure (Stripe or similar), platform reliability work, or developer tooling is a plus. Deep expertise in one area of Platform is more valuable than shallow familiarity across all three.
Frontend: Next.js (hosted on Vercel), React, TypeScript
Backend: Node.js, Koa, Objection.js, PostgreSQL
Infra & Ops: AWS, Temporal, Twilio, Stripe
AI & Tooling: Claude Code, Codex, Cursor, or equivalent.
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours — because it is.
Benefits: Flexible PTO, top-tier health/dental/vision, 401(k).
Work location: San Francisco in-office most days at our downtown SF office.
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or god forbid, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more activity for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
Rec is an AI-native operating system - designed to be used by both humans and agents. Rec's AI, is a teammate that's deeply embedded in the core RecOS, so it can complete real staff workflows end-to-end, from finding a receipt to rescheduling a class. In 2026, we expect our AI to be capable of doing almost any task the coordinator at your local gym would do to manage programs, memberships, and rentals. You can read more about our approach at partner.rec.us/ai.
We're hiring a Product Manager to own Rec's Agentic Platform E2E. You'll be responsible for everything from roadmap and prioritization down to prompt engineering and evaluation work. You'll set the direction for Seb (our fully embedded staff agent) and the broader AI harness as it comes to life across modalities, work hands-on with engineers on behavior and quality, and make sure our AI teammates are reliable, trustworthy, and genuinely useful to recreation staff.
Own the Agentic Platform roadmap — from high-level strategy to day-to-day prioritization
Lead and partner closely with Rec's AI engineering pod
Drive prompt engineering and evaluation work to improve agent quality and reliability
Define and evolve the framework for how AI agents behave, escalate, and earn staff trust
Partner cross-functionally with design, engineering, and GTM to ship AI features that solve real recreation workflows
5+ of product management experience, ideally including AI/ML-powered products
Hands-on experience with prompt engineering, evals, or working directly with LLMs in production
Strong technical fluency, comfortable in the details with engineers, not just at the roadmap level
A track record of shipping and iterating on AI features based on real usage and quality signals
Excellent judgment on when AI should act autonomously vs. escalate to a human
Bias toward action and comfort operating in a fast-moving startup environment
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours — because it is.
Compensation: $150,000–$240,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: San Francisco — in-office most days at our FiDi SF office.
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003, or even worse, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that: reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection, a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
Rec is looking for a Head of Growth Marketing who is equal parts strategist and operator. Reporting to the Head of Revenue, this person will own the strategy and execution of how Rec creates demand across municipal Parks and Recreation and emerging Private Rec markets.
Rec is an AI-native vertical software company serving the recreation space. Our platform helps teams manage programs, facilities, memberships, payments, schedules, communications, reporting, and AI workflows from one modern system. We are growing quickly, and our ambition is bigger than replacing legacy recreation software. We are building the platform that helps communities expand access to local recreation.
This role is about turning that ambition into a repeatable demand engine.
The right leader will understand that Rec's core Parks and Rec motion is not broad lead generation. It is a high-consideration, relationship-driven sale where reputation, proof, references, events, and timing matter. This person should be fluent in ABM, target-account activation, and market-based growth: creating awareness before buying processes begin, putting Rec's positioning and partner proof in front of the right accounts at the right time, and helping Rec build credibility in the markets that matter most.
At the same time, Rec is expanding into private recreation segments such as facilities, camps, sports organizations, instructors, and other recreation operators. This will require fast testing, sharp segmentation, clear offers, and disciplined learning about where demand is strongest.
This person should bring strong fluency in modern B2B marketing systems, including AI-enabled workflows that improve campaign execution, account research, personalization, and sales follow-up.
This is a hands-on leadership role. Rec does not need someone who only manages agencies or speaks in abstract brand language. We need someone who can create strategy, build the operating system, execute with urgency, inspect performance, and translate marketing activity into qualified pipeline, stronger sales conversations, and market momentum.
You'll work alongside our Head of Product Marketing, who owns positioning, messaging, competitive strategy, pricing and packaging input, and the proof and enablement assets Rec goes to market with. You own the demand engine and the channels. They own the story it carries. If you want to own both, this isn't the seat.
Strategy and hands-on execution: Set Rec's growth marketing strategy and execute it day to day. Build the campaigns, systems, and operating cadence needed to turn market demand into qualified pipeline.
Demand generation and pipeline development: Drive awareness and generate high-quality pipeline in close partnership with Sales. Build programs that support both the core Parks and Rec business and emerging private recreation opportunities.
ABM and target-account activation: Develop account-based and market-based programs that help Rec create awareness, credibility, and sales momentum with the organizations and segments that matter most.
Modern marketing systems and AI workflows: Operate confidently inside HubSpot and the broader modern B2B marketing stack. Use AI-enabled workflows to improve account research, personalization, campaign execution, SEO/AEO, sales follow-up, and performance analysis.
Marketing operations and measurement: Ensure marketing data, attribution, segmentation, and workflows are reliable enough to support decision-making without relying on a dedicated ops hire. Build reporting that connects marketing activity to pipeline, conversion, and revenue outcomes.
Team and vendor leadership: Build and lead a small, high-performing growth marketing function. Identify where contractors, agencies, or outside vendors can extend capacity, and manage those relationships for speed, quality, and measurable output.
Budget and ROI management: Own the growth marketing budget. Make disciplined tradeoffs across campaigns, channels, vendors, and tools, and report performance in terms that hold up under executive and board scrutiny.
Cross-functional partnership: Partner closely with Sales, Product Marketing, Product, Customer Experience, and Executive Leadership to ensure marketing is aligned with company priorities, product direction, partner needs, and revenue goals.
10+ years of B2B SaaS marketing experience, including leadership roles in high-growth companies, with a track record of driving measurable pipeline and revenue impact.
Proven success balancing strategic thinking with hands-on execution in lean, fast-moving organizations.
Deep experience building demand generation programs, pipeline development motions, and campaign systems that produce qualified opportunities, not just activity.
Experience with ABM, target-account activation, or high-consideration sales motions where marketing must work tightly with Sales to influence complex buying processes.
Hands-on proficiency with HubSpot or similar marketing automation / CRM systems. HubSpot certification is a plus. Strong curiosity for AI-powered GTM technologies and next-generation tools across SEO/AEO, intent, attribution, personalization, and campaign execution.
Strong understanding of marketing measurement, attribution, forecasting, budgeting, and ROI analysis.
Exceptional written and verbal communication skills, with the ability to influence executives and cross-functional partners.
Experience building high-performing teams and effectively leveraging agencies, contractors, and vendors to extend capacity.
You partner well with a peer who owns the narrative. The best demand leaders we've worked with are relieved, not threatened, when someone else owns positioning.
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours — because it is.
Compensation: $160,000 - $220,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: San Francisco — in-office most days at our FiDi SF office.
About Rec
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003, or even worse, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec (recreation.ai), we're using AI to change that: reimagining how the world plays, participates in community, and gets active. Our vision is simple: more recreation for everyone. We sit at a rare intersection, a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
About The Role
Rec is looking for a Product Marketing Lead to own how we explain what we've actually built, to different buyers, in a category that AI is rewriting right now. Reporting to the Head of Revenue, you own positioning, messaging, launches, competitive strategy, pricing and packaging input, and the proof that makes an Account Executive credible.
This is the marketing seat closest to the product, and it's a technical one. Rec sells to Parks & Recreation directors inside public agencies, where the path runs through procurement, budget calendars, and council approval, and to private operators (racquet and sports facilities, golf, ice, camps, membership clubs) where a GM or owner decides in weeks. Same platform, two buying motions, two vocabularies. Your first job is to stop us from talking to both of them in one voice.
You'll need to go deep on the product itself, not just the story around it. That means sitting with Product and Engineering, understanding how registration, memberships, facility booking, payments, and our AI workflows actually behave for an agency running hundreds of programs a season, and building positioning that holds up in a technical review against incumbents these buyers have used for fifteen years. Writing is table stakes here. Judgment about what to say, to whom, and why it wins is the job.
You're building this function, and today that means doing the work yourself. There is no product marketing team to inherit. You'll run the customer interviews, the competitive teardowns, the messaging work, and the launch plans personally, and use freelancers or agencies where they genuinely extend your capacity. If the function earns headcount, you'll be the one who scopes and hires it. We're hiring at this level for judgment and pattern recognition, not for span of control.
This is also not a demand generation role. Growth Marketing owns the campaigns, the channels, ABM execution, marketing operations, and the pipeline number. You own the positioning, the proof, and the assets those campaigns run on, and whether the story is right in the first place.
What You'll Own
Segment positioning: Own distinct, tested positioning and messaging for Parks & Recreation and for Private Rec operators, down to the persona level (director, program manager, GM, facility operator), so Sales stops translating on the fly.
The AI narrative: Turn Rec AI from a category word into concrete, defensible claims about workflow change and time saved. Practitioners don't buy \"AI,\" they buy getting their Sunday back, and the messaging needs to prove it.
Launches: Run go-to-market for new product and AI releases end to end: positioning, naming, pricing input, enablement, launch assets, internal readiness, and a real post-launch read on whether it moved anything.
Competitive and win/loss: Build and maintain Rec's competitive picture against legacy recreation software incumbents. Run win/loss interviews, own battlecards and objection handling, and feed what you learn back to Product, not just Sales.
Pricing and packaging: Partner with Revenue and Product on how Rec is packaged and priced across both segments, including how AI capability is packaged as the market moves toward usage and outcome-based models. This is a seat at that table, not a review pass at the end.
Sales enablement architecture: Own the deck, one-pager, proposal, and RFP content system that Sales and Growth pull from, modular by market, persona, and stage. Own whether it gets used, not just whether it exists.
Customer proof: Turn real deployments into case studies, proof points, and reference stories, and keep a library that ABM, events, and live deals can pull from directly.
Product partnership: Work with Product and Engineering early enough to influence what gets built and how it gets framed, and bring market and buyer evidence into roadmap conversations.
Who You Are
10+ years in B2B product marketing, including time at a company small enough that you were the person doing the work, not directing it. We care more about what you've owned than where you've owned it.
You've built or substantially rebuilt a product marketing function, and you can describe what you put in place first, what you deliberately skipped, and what you'd do differently.
Technically curious and product-fluent. You can get into a product deeply enough to explain it to a skeptical operator, hold your own with engineers, and spot when a claim won't survive a demo.
You've owned positioning for more than one buyer or segment and can show how you kept them distinct without fragmenting the company's story.
You've run launches end to end and can talk honestly about what worked, what didn't, and how you measured it.
You've been in the room on pricing and packaging decisions and can point to a call you influenced and why.
Strong writer across formats: messaging docs, sales decks, web copy, case studies. Clear beats clever.
Comfortable interviewing customers and lost prospects directly. A lot of your best input arrives as a messy phone call, not a research report.
A self-starter who works well without structure and is energized, not insulted, by a role where you build the function before you staff it.
Bonus: vertical SaaS, public sector or procurement-driven sales, AI product marketing, or experience replacing entrenched legacy software.
Our Values
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours, because it is.
Pay & Benefits
Compensation: $160,000 - $200,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: San Francisco, hybrid, in-office most days at our FiDi SF office.
Think about the last time you tried to book a tennis court. Or sign your kid up for a swim lesson. Or find an open rec league that actually fits your schedule. You probably ended up on a website that looked like it was built in 2003 — or god forbid, filled out a piece of paper.
$3T is spent on recreation globally, and it's built on a completely fragmented system that's largely untouched by technology.
At Rec, we're using AI to change that — reimagining how the world plays, participates in community, and gets active. Our vision is simple: more activity for everyone. We sit at a rare intersection — a consumer product loved by everyday players and an enterprise platform trusted by the organizations that power recreation.
We're a small team with firepower. Our founders were among the first few hundred at Uber, then led teams at The Athletic and MasterClass. The rest of the team combines builders from Google, Microsoft, Strava, Hipcamp, and Airbnb.
People join Rec for two reasons: you want to build AI that gets people back in the real world, and you want to work with really smart people.
Rec's platform spans programs, facilities, memberships, payments, and the admin tools that recreation organizations run their entire business on. As Platform Designer, you'll own design for this side of the product end to end — taking ambiguous, often messy operational problems (\"our facility booking is confusing,\" \"instructors can't tell what they're supposed to do\") and turning them into flows that are simple for the humans running rec centers, leagues, and facilities, while staying coherent across a genuinely complex, multi-object system underneath.
This isn't a role where a PM hands you a spec and you make it pretty. You'll go find the problem, define what v1 actually is, and stay with it through build and QA.
Own features end to end: research the problem, define information architecture and flows, take designs to high fidelity, write the spec, and stay engaged through engineering handoff and QA.
Hold the full platform model in your head — programs, facilities, memberships, payments — and design in a way that keeps all of it coherent as the product grows.
Take fuzzy, undefined problems and turn them into a scoped v1, deciding what's in and what's deliberately left out, and being able to explain why.
Push for a rough version live in production over a polished one sitting in Figma, and know when that trade-off is the right call.
Use AI tools as part of your everyday process — prototyping in code, generating and evaluating variations, drafting copy, synthesizing research — and apply real design judgment and taste to what comes out of them.
Work closely with engineering and the founding team in a small, fast-moving environment where design decisions ship quickly.
Strong systems thinking: you can design for complex, multi-object domains without losing coherence across the product.
A track record of owning features end to end, from ambiguous problem to shipped, QA'd product.
Comfort operating without a spec — you can independently figure out the real problem and the right scope.
A bias toward shipping over perfecting, with the judgment to know which moments call for which.
Fluency with AI tools as part of your design workflow, paired with the taste to know what to keep and what to discard.
Genuine interest in Rec's mission: using AI to get people back into the real world, and doing it alongside people you'll learn a lot from.
Be Relentless. Move fast. Own it. Ship real value early and often.
Win Together. Speak up, go beyond the boundaries of your role. That's how we win.
Take Pride. Treat this like it's yours — because it is.
Compensation: $160,000–$200,000 base + meaningful equity (final offer will be based on your background, experience and skillset)
Benefits: Flexible PTO, top-tier health/dental/vision, and a 401(k) plan to support your future.
Work location: San Francisco — in-office most days at our FiDi SF office.